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ON THE MOVE PENNONI HIRES CINO Pennoni (Hot Firm #48 for 2016), a multidiscipline consulting engineering firm, hired Markus Weidner to serve as the firm’s first chief innovation officer reporting directly to the president. The creation of the role is an acknowledgement that many clients’ needs have evolved beyond standard engineering services. A real need for ingenuity across all regions and service lines called for a dramatic shift in focus at the top. The broad recognition of this prompted president and CEO Anthony Bartolomeo to create this new officer position. “The field of engineering is constantly evolving and in order to stay competitive and offer the superior services expected by Pennoni’s clients, we needed an individual dedicated to innovation,” said Bartolomeo. “Markus’ position will be key to Pennoni’s growth in market sectors that leverage the latest technologies to satisfy the diverse needs of our clients.” Weidner is a seasoned information technology executive with more than 20 years of experience in the industry. His expertise includes technology infrastructure, enterprise resource planning, business process and workflow reengineering, document and project management, social/ collaborative platforms, and voice/video communications systems. Weidner has held a number of director roles in the past, mostly in firms heavily focused on business transformation and growth through acquisition. He served as associate vice president and IT director at Pennoni several years ago.

Take your advice from Mark Zweig to-go.

RICK KEATING PARTNERS WITH HED Harley Ellis Devereaux (Hot Firm #23 for 2016) announced Richard Keating and HED have joined forces. A recognized leader in design, Keating brings vast experience as a designer on large-scale, complex project types, including corporate headquarters and office buildings, high-rise residential buildings, research facilities, and retail centers. Keating began his career with Skidmore, Owings & Merrill in Chicago and went on to become the youngest partner in the firm’s history and eventually assumed leadership of its Los Angeles office. After 23 years with SOM, Keating opened his own practice — Keating Architecture . Based in L.A., Keating will provide design consultation services for all of HED’s five offices. “We are looking forward to leveraging Rick’s extensive design experience across the United States to continue to grow our practice nationally,” said J. Peter Devereaux, CEO of HED. “Rick’s experience designing complex urban high-rise office and residential buildings as well as corporate headquarters projects in the cities that as HED has offices both complement and enhance our portfolio. As partners on several recent pursuits, we saw first-hand the knowledge and passion he has for design excellence. We’re excited to join forces.” Keating will focus on design excellence and continue to be a thought leader on design within HED’s corporate and commercial practice.

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1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

MARK ZWEIG, from page 1

generally too risk averse. This makes the people who work there the same way. They are afraid to take a chance on doing something differently. That’s too risky. 2)They are scared to be “can do” people. It seems risky. They could get fired if they are wrong. Or they could just look bad. Or they could be ridiculed and made fun of. Fear of failure makes people into “can’t do” people. If you never try, you never fail. So don’t try in the first place! 3)Their minds are so full of negative thoughts about what is going on in their own lives, or the world as a whole, and it colors all of their thinking. They think, “What’s the point? Everything is bad. Life sucks.” So they will then make your life suck by telling you why you can’t do what you want to do. 4)They think it makes them look smart to be a “can’t do” person. “If I can think of all the reasons something won’t work, you’ll see how smart I am.” “If I don’t do that I don’t look smart.” No one wants to be thought of as being anything other than smart. 5)That’s just the way they are. Genetics? Who knows, but some people come out that way. They are negative, and when presented with a problem to solve or opportunity to cash in on, they immediately think of why they can’t do something. You probably can’t fix this. A good place to start learning how to be a “can do” person is learning all you can from those who are doers. Pick your mentors wisely. Hang out with the right “other people” in your life as well. Look for inspiration. Dump the negative and pick up the positive. There’s more within your control than you realize and it starts with what’s in your own head. Clear out the junk inside your mind so you have room for the good stuff. MARK ZWEIG is Zweig Group’s founder and CEO. Contact him at mzweig@zweiggroup.com.

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THE ZWEIG LETTER February 13, 2017, ISSUE 1187

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