INCENTIVES
CASE STUDY
Sophie , 32, has just bought her rst home at L&Q at Huntley Wharf, Reading. Midwife Sophie had spent ve years building her life in Reading, but never thought that she would be able to afford her own home. She says, “I used to drive past L&Q at Huntley Wharf and had watched it being built… as they were right in the centre of Reading, close to the train station and town, I never thought that I would be able to afford one on my single income.” Spotting an advert on the hoarding of the
development, Sophie nally decided to enquire. She had managed to save during Covid and realised through an initial chat with the sales team that she had enough for a deposit through the shared ownership scheme. Sophie recalls, “I honestly could not believe that I could get on to the property ladder in Reading on my own, just a 12-minute walk from where I work.” Sophie purchased a 25% share of a one bedroom shared ownership apartment off-plan, making use of L&Q’s 5% deposit incentive. She is particularly enjoying the space in her new home as she had previously been renting a small one bedroom at, and the peaceful positioning of her apartment means she can easily sleep before a night shift. Sophie’s expectations of the location have also been met. She says, “We have the perfect mix between urban life and lots of nearby green spaces. Being able to walk to the hospital where I work has massively cut down my commuting time and the opening of the Elizabeth Line is going to make things much easier if I need to pop into London.” Looking toward her future, Sophie comments, “Over the next ve years, my plan is to staircase so that I can own a higher share in my property. But, for the time being, I’m enjoying making my apartment my own with new furniture and putting up photos – something I could never do when I rented. I now even have my rst pets, two house-trained rabbits, Chewie and Stewie, who absolutely love the open-plan kitchen – another amazing thing about nally having my own home!”
HAYES, WEST LONDON The Venue DMS available*. Save up to £20,000** An impressive collection of 181 new homes, these beautifully nished luxury apartments are conveniently located just a six-minute walk to Hayes & Harlington station, with trains to Heathrow and London Paddington. All homes have a private balcony or terrace and access to a large central podium garden. There is allocated parking to selected plots.
To nd out about L&Q homes and incentives that could be running, please visit lqhomes.com
weston-homes.com/the-venue/ 020 3976 8245
*Price re ects a 20% Discount Market Sale (DMS) saving, subject to eligibility criteria. **T&Cs apply
OLD KENT ROAD, LONDON Ruby Triangle
HAINAULT, LONDON Edge
London @ Last scheme Sales have launched off-plan for THE BeCa at the Ruby Triangle, a £150m Manhattan- style tower, with Phase 2 homes launching this spring. They are available from Avanton with its unique triple-boost incentive, London @ Last, which promises to help Londoners secure a Zone 2 mortgage for half the price of local Zone 2 rent. The scheme rstly helps Londoners conditionally exchange with a 5% deposit on which they will receive annual interest. Secondly, contributes another 5% deposit and covers legal fees, and thirdly guarantees a 4.99% interest-only mortgage rate for one year.
GREENWICH Greenwich Millennium Village
Available with a 5% deposit contribution up to a value of £22,750 Available to move into from this spring, this superb collection of one to three bedroom apartments is located on Manford Way. Edge is less than a mile from both Hainault and Grange Hill railway stations, which connect to London Liverpool Street in half an hour via the Central Line. The apartments are ideally placed adjacent to local facilities, including Tesco Express and the Post Of ce. The nearby Hainault Forest Country Park and Fairlop Waters offer an idyllic landscape to enjoy and explore.
Available with a 5% deposit contribution up to a value of £33,500 Greenwich Millennium Village is situated on the Greenwich Peninsula, just one stop from Canary Wharf. This unique development offers a wide selection of high-speci cation one and two bedroom apartments ready to move in to. Residents bene ts from a range of green open spaces including a four-acre freshwater ecology park and yacht club.
thebeca.co.uk 020 7052 5111
edge-hainault.co.uk 020 3343 5778
greenwichmillenniumvillage.co.uk 020 3884 1018
*T&Cs apply. Price dependent on plot.
*T&Cs apply. Price dependent on plot.
First Time Buyer February/March 2024 23
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