AFFORDABLE HOMES
FAMILY ENJOYING LIFE IN THEIR NEW SHARED OWNERSHIP HOME IN WHITELEY As a part-time nursery nurse with a young daughter, Megan McNamara knew that – even with her partner’s wage working as a floor-layer – rising house prices meant they’d be unable to purchase their own home any time soon
ST ARTHUR HOMES UNVEILS NEW BRANDING DESIGNED TO APPEAL TO SHARED OWNERSHIP MARKET
Shared ownership provider St Arthur Homes has unveiled its vibrant new branding, designed by creative specialists AF OLIVER. Featuring soft, muted shades of teal, yellow, salmon, charcoal and white, the branding has been created to position St Arthur Homes as the industry leader it is – posited around the central message, “What would St Arthur do?” Adverts have been created to support the launch, which seek to dispel any remaining stigma around shared ownership, or “the elephant in the room”, telling would-be buyers that although St Arthur is not the biggest shared ownership provider around, it is the biggest thinker. It’s a name that people can trust, one which has been cementing its place as a thought leader in the industry for some time now. Louise Mills, Sales Director for St Arthur Homes, said, “Our new branding re ects who we are – forward-thinking experts that buyers can trust. We want people to know that they can rely on us, that they can turn to us and that they can ask us anything. “There can be some stigma around shared ownership but we are on a mission to change that, and to show how fantastic it can be as an option – not just for rst time buyers but those who have already owned a home too. “When people discover shared ownership as an option and explore it further, we really do want them to ask themselves, ‘What would St Arthur do?’ We are con dent that we have the answers that can help many on to or up the housing ladder, in a home they truly love.”
more and more of the value of the home over time, eventually owning 100% of it. “I didn’t have a huge tick list of things I wanted from a home – I just wanted to buy my own. But all the things we did want, like an en suite, a garden, a garage and three bedrooms, were all there in the property we eventually bought.” In December last year, Megan, James and their four-year-old daughter Ella finally managed to move into their home, where they’ve been enjoying life ever since. Megan said, “I’d certainly recommend St Arthur Homes. Their sales adviser, Trin, is always so helpful and replies to any emails immediately. And, like any new property, there was a snagging list, but any issues were sorted out quickly.” There are only three shared ownership properties left on this phase of Whiteley Meadows, so people who may be interested in buying are encouraged to act quickly to avoid missing out.
Shared ownership became an increasingly attractive option to them, so Megan, 26, and her partner James Huggitt, 29, began looking online every day until the perfect opportunity presented itself. Megan said, “James and I realised that buying a home using a traditional method would be out of the question for many years, as it is for so many young families. My friend mentioned shared ownership to me and, after a lot of research, I knew that this would be the ideal way for us to get on to the property ladder. “We looked online every day until the perfect home came along. It was a three bedroom property at St Arthur Homes’ Whiteley Meadows development in Whiteley, which just looked like it could be the one for us. “With some savings and help from family, we managed to put together a deposit and buy a 45% stake in the property, paying rent on the other percentage. We are looking to embark on a process called ‘staircasing’ which means we purchase
For more information, visit starthurhomes.com
70 First Time Buyer February/March 2024
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