FOOD + DRINK
With momentum still at a high, Kelly says Egg on a Roll is officially registered to franchise in “dozens of states,” and is actively working with multiple groups in Milwaukee, Kansas City, and Omaha as their first franchise locations. “Our vision is to grow intentionally— partnering with operators who believe in the brand, the culture, and the quality,” he said. “We see Egg on a Roll becoming a nationally recognized breakfast concept that still feels local wherever it lands.” Inside of the business, Pepper and his team are looking at thoughtfully growing the menu, with sides like tater tots and coffee options (including lattes). Kelly says the goal is to elevate the experience without losing the simplicity and speed that people love. “Egg on a Roll is about more than just eggs—it’s about creating something memorable,” said Kelly. “From the branding to the food to the people, we want every visit to feel fun, welcoming, and worth repeating. This is just the beginning.” FOR MORE INFORMATION, VISIT EGGONAROLL.COM+ THIS CHAPTER HAS BEEN INCREDIBLY EXCITING. MOVING FROM A SINGLE CONCEPT TO A SCALABLE BRAND AND FRANCHISE SYSTEM IS CHALLENGING, BUT IT’S ALSO REWARDING.” Rory Kelly
20 | 605MAGAZINE.COM
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