Fellow Red Angus Enthusiasts, Vision, discipline, and perseverance allow one to take the path to success and goal achievement. A conservative business approach is necessary in the early stages of any business to allow for the experience to take hold, leading to healthy growth and the development of a product that will be resilient and profitable even when the market takes an unexpected turn. The ranching entities behind this annual offering of high caliber, Red Angus seedstock are from the exact approach described in the opening lines of this welcome letter. The outfits have proven their approach and mindset to be durable with substantial longevity in the volatile marketplace. We promise, these folks are not on cruise control during these highly successful times in the beef industry, as each of them is constantly seeking to improve the product they bring to you each year. The foundation cowherd of the Flat Water Gang is annually pressured to meet the rigorous fertility and production requirements, guided by the long standing, disciplined management principles that the firms believe in equally. Females are expected to adapt to the grazing resources with limited inputs and supplementation beyond the basic salt and mineral requirements. In these native conditions, they must calve with minimal to no issues, supported by maternal instinct that encourages calves to get up and nurse within a short time postpartum. The female base must have the utmost udder quality and milk volume to wean a calf to significant, acceptable weight targets on grass with no creep assistance, while breeding back within the set calving window set by their respective home ranches. These are just a few of the many reasons that customer retention is known to be high on this annual bull offering. The no-excuses approach has allowed these outfits to carry the ball across the line not only for themselves but also for their customers, consistently and year after year. For those reading this letter who have not refreshed your bull battery over the past couple of years, now is the time. Salvage values for older cattle are very, very good, as high as they have ever been, and as the national bull sale average continues to ratchet up, one should consider trading in the old for the new. Experts say this marketplace is in play for at least the next two years, allowing cattle sired by the next generation of genetics the opportunity to take advantage of current market conditions. The daughters by these bulls have the genetics behind them to advance any program in the right direction, minimizing inputs and maximizing production and longevity. The dams behind these bulls have proven they can meet any challenge and deliver profitability year after year. Ross Knott is not doing this for a hobby; his approach is with a disciplined passion to make his product more versatile and profitable at every turn. Ranching is one of the very best lifestyles, but it takes grit and discipline to establish the generational succession that many look forward to for the sake of the ranch’s legacy. We invite you to attend the 2026 edition of the Flat Water Gang Red Angus Bull Sale. The people behind the product are among the very best in the seedstock business, and the product itself is bred to enhance the future profitability and success of your program. If you should need any additional information about the offering, or assistance with selection or sight unseen purchasing, we encourage you to reach out to any member of the Innovation AgMarketing team. We will be more than happy to assist. Fellow cattlemen and women, times are very good for our industry, and we cannot stress enough the importance of doing what is necessary to hedge your risk and improve the profitability of your program through improved genetic selection for your program’s future.
Thank you for your business, and we look forward to fielding your interest in this year’s Flat Water Gang Bull Sale!
Graham Blagg Jered Shipman Tim Anderson Innovation AgMarketing, LLC
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