THIS AWARD GOES TO THE COMPANY WITH THE BEST SHOW HOME ALLOWING BUYERS TO SEE THE PROPERTY TO ITS MAXIMUM POTENTIAL, GIVING THEM A REALISTIC INSIGHT INTO THEIR NEW HOME. Best Show Home
BLOOR HOMES AND FOCUS AGENCY GROUP | WINSLOW PARK
Focus Agency Group collaborated with Bloor Homes to design and style a show home at Winslow Park in Buckingham. With homes from two bedroom to five bedrooms, the objective was to connect with first time buyers, regardless of age. We wanted to inspire first time buyers by emulating the aspirational lifestyle associated with living at Winslow Park through a personable show home. Drawing from its surroundings, the home encapsulates the essence of rural living. Contemporary, attainable furniture sits alongside elements of upcycled/charity shop styling and botanical references to create a welcoming home on a realistic budget. To capture that “lived in feel” we ensured that new was mixed with old. Every corner included a knick-knack that reminded you of your childhood home and we considered sustainable purchasing where possible, capturing childhood memories through home baking set-ups, and mixing traditional florals with modern stripes to create an aspirational home for first time buyers.
EDWARD THOMAS INTERIORS | THE BRIDGET AT WEST WORKS
West Works is a major regeneration of the former MG Rover factory site into a vibrant new community in Longbridge, Birmingham. Its two bedroom, semi- detached The Bridget show home was designed by Edward Thomas Interiors (ETI) for St Modwen Homes. At 752 sq ft, it is an ideal first time buyer home and offers an affordable alternative to nearby apartment living. Briefed to attract a millennial/ Gen Z demographic and honour the site’s manufacturing heritage, ETI designed striking, industrial-inspired interiors. Varied styling techniques and impactful colour combinations illustrate how first time buyers can achieve eye-catching, realistic finishes, while furniture and artwork were deliberately sourced from retailers that are established ports of call for first time buyers. ETI installed The Bridget in January 2024. Only two have been released to date, with both selling quickly. A further 15 are due for release and there is a high level of interest from the first time buyer market for these.
GATEWAY HOUSING ASSOCIATION | LUMINESCE
Occupying a prime east London position moments from the River Thames, Luminesce by Gateway Housing brings a collection of nine luxury one and two bedroom apartments to Canary Wharf. A showstopping one bedroom apartment with views of the east London skyline, 401 Vetro Court presents buyers with an insight into exactly what they can expect from a home at Luminesce. Designed to blend this quirky east London district with modern practicality, the show apartment demonstrates Gateway’s attention to detail with open-plan internal layouts and a first-class specification. Thoughtfully dressed by Think BDW, the apartment’s furnishings reflect a first time buyer budget using high street brands that are easily accessible and affordable, such as Habitat, Homesense and Hobbycraft. The price of 401 Vetro Court was £125,134 for a 25% share through the shared ownership scheme, offering a luxury home on an affordable budget, providing a much-needed route on to the property ladder for first time buyers.
READERS’ AWARDS buyer
100 First Time Buyer June/July 2024
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