THE VIEW
FLOWER POWER!
Ashlee Jane, an award-winning home decor influencer and entrepreneur, is the visionary founder behind flourishing floral e-commerce business The Suffolk Nest.With over 500,000 followers on Instagram, she talks to Lynda Clark about how her thriving business began and gives some tips on how to add flowers to your home without breaking the budget A shlee runs The Suffolk Nest with her husband Chris, and although business is booming and she is incredibly busy, she has people wanted to touch our faces or hold our hands – apparently for good luck – it was a very special time.” Ashlee eventually went to university in
Nottingham to study Fashion Management. “I was rather headstrong and always wanted to be the best at everything I did. I worked myself into the ground and set such high standards for myself. It really brought out the best and worst in me.” She got a first class honours degree and her dissertation on how online shopping was set to change the world won awards. Little did she know at the time that she would end up running her very own e-commerce business! “I then got a job at ASOS as a merchandiser, which again was a highly successful online fashion brand and tied in well with my dissertation. It was buzzing, busy, thriving and very exciting. We had goals to hit, and it was pretty full-on. I had to work on a lot of spreadsheets and numbers though and I missed doing anything creative. As a child I had always loved making things and I felt this creativity was lacking in my life and work.” After two years. Ashlee decided to move on as the wages were low and it was difficult to get a promotion and move up the ranks, but also time to move closer to home. She moved back to Suffolk and got a job
time to chat and obviously loves what she does with a great deal of passion. She explains, “I had a very normal upbringing. My sister is only 15 months older than me and we were like two peas in a pod! I was actually born in Liverpool, but my parents moved to Suffolk because of my dad’s work. Then when I was five, we all moved again to Hong Kong because of my dad’s career. My mum stayed at home and looked after us all and made a lot of sacrifices for the family. It did instil in me that a career was very important, and I used my dad as a role model. It was about 30 years ago, so not many English people had ever visited Hong Kong and we were rather unique. We used to get stopped in the street and the local
"WE WORKED ALL HOURS AND IT WAS BOTH EXCITING AND CHAOTIC BUT THE SUFFOLK NEST WAS BORN"
20 First Time Buyer December 2021/January 2022
18 First Time Buyer June/July 2024
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