“Since the beginning, we’ve increased our market share exponentially, we’ve expanded the products we offer, and we continue to increase brand awareness in the Maritimes.” The self-funded lightweight that is Timberlea Tire has had the sponsored heavyweights in the corner in Halifax for some time – and it does not look like Crowell is listening for the bell. “Since the beginning, we’ve increased our market share exponentially, we’ve expanded the products we offer, and we continue to increase brand aware- ness in the Maritimes,” he explains. “As I see it, the only price war that exists is right here at Timberlea Tire. We’re always determined to get our clients the most affordable prices. They know we only do what needs to be done, we never replace anything unnecessarily or upsell in any way. We will keep doing what we do, keep clients happy and see where it goes.”
met with even broader resistance concerning traffic. A tune-up was in order. “Now we offer a mobile corporate fleet oil service in Greater Halifax and Moncton, New Brunswick. We have Oil Technicians who travel to your company and service fleet vehicles, light trucks, vans and cars onsite. This saves valuable down time for both the company and the employee.” The Mobile Oil Fleet Service also performs preventative maintenance. “We have hardworking young men who are there to get the job done in a timely fashion.” The Mobile Oil Fleet Service is also one of the few elements of the Timberlea Tire business model that has not been pilfered by copycats. The competition – mostly “chain conglomerates,” according to Crowell – remains cloistered. It is, according to TimberleaTire.ca, “a service that no other oil change facility can offer, simply because vehicle maintenance is performed onsite.”
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JULY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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