What’s your ridingstyle? Is it cruisinganddistancepaddling? Is it racing?Surfing?Whitewater?Windsurfing?Maybeyoga?Whatever it is, Red PaddleCo has an inflatable stand-uppaddleboard (SUP) for you. And if you’re a committed volleyballer or a Frisbee tosser, a shell collector or a photographer, the family from out of town or the girl’s weekend sort of beachgoer you’re forgiven if you, until now, have been confusing SUPs with surfboards andwindboards. You should know that there’s a big difference – literally. Stand-up paddleboards are, in the words of CNN’s Health & Wellness editorial director David Allan, “something of a hybrid between a surfboard and a Venetian gondola.” Ideally for the typically-statured 180 pound male rider, a surfboard should be approximately seven feet in length while a windboard shouldmeasure eight-and-a-half feet. The average SUP, on the other hand, is 10-and- a-half feet in length – and for those yoga and Pilates-style riders out there upwards of three-to-four feet wide. Red...
JULY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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