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Brand Guide
2023
This document has been created to provide a clear and consistent visual representation of our brand across all communication and marketing materials.
At Schlaegle Design, we are committed to delivering high-quality custom woodwork that meet the needs of our clients. Our brand identity embodies our values, vision, and mission to deliver exceptional designs that stand the test of time. These brand guidelines provide the framework for how we present ourselves to the world. From our logo to our typography, color palette, and imagery, each element plays a crucial role in building our brand identity and ensuring that we are communicating a clear and consistent message.
We believe that consistency is key to building a powerful brand identity, and it is therefore important to adhere to these guidelines in all instances of our communication.
By following these guidelines, we can ensure that our brand identity is presented consistently and effectively, creating a strong image for our company in the minds of our clients and the public. We hope that these guidelines will help you understand our brand and provide you with the tools to communicate it successfully.
If you have any questions please reach out to the graphic design team at Limelight Marketing Systems www.limelightmarketingsystems.com
The logo for SC is derived from the original "C" shape, which is an integral part of the Schlaegle brand. In this design, we aimed to incorporate the spelling of SC at the beginning of Schlaegle, creating a playful twist on the spelling. Out of the two logo options, this initial design is our preferred choice.
Icons - Emblem
Logo Usage
Rosaly Regular
The purpose of these logo usage guidelines is to outline the appropriate usage of our logo in order to maintain a strong and effective visual brand identity. These guidelines ensure that the logo is used consistently, correctly, and effectively in all applications, including digital and print media.
Gill Sans MT
Do not rotate.
Do not crop, use designated icons.
Do not use on busy backgrounds.
Use background colors with clear legibility.
Do not alter colors.
Do not squish or distort.
Aa Rosaly ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Aa Gill Sans
Typography
Rosaly is not your ordinary serif typeface. It stands out with its distinct and elegant design, drawing inspiration from unconventional and organic shapes. The combination of unique curvature and contrasting widths gives this font a truly timeless appeal. In the design process for Schlaegle Design, inspiration derived from the organic form of the letter "C". Its arched shape resembles that of bent wood, reminiscent of a natural material shaped and molded by human craftsmanship. The result is a font that beautifully captures the essence of nature and the artistry of human touch, blending them seamlessly into one stunning typeface. Gill Sans is the font used in the tagline. Lato is a universal font that is more common in online programs like Mailchimp. Use Lato as an alternative.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Aa Lato ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Charred Wood Colors Luxury, Strong, Prestigious, Solid, Grounded, Trustworthy, Depth, Authority, Experienced
RGB 40, 37, 28 CMYK 0, 7, 30, 84 PANTONE Black 2 C
Hex #28251C
RGB 112, 110, 94 CMYK 0, 2, 16, 56 PANTONE 417 C
Olive Leaves
Hex #706E5E
Natural, Quality, Growth. Organic, Prosperity, Harmony, Responsibility, Endurance
RGB 202, 197, 178 CMYK 0, 2, 12, 21 PANTONE 4239 UP
Driftwood
Hex #CAC5B2
Renewal, Neutral, Quality, Versatile. Organic, Wisdom, Balance, Relax
RGB 235, 227, 208 CMYK 0, 3, 11, 8 PANTONE P 8-9 C
Soft Maple
Hex #EBE3D0
Calming, Timeless, Awareness, Stability, Reliable, Tranquility, Sturdy
Ivory Birch
RGB 252, 249, 244 CMYK 0, 1, 3, 1 PANTONE P 1-1 C
Comforting, Smooth, Subtle, Neutral, Hope, Perfection, Goodness, Simple
Hex #FCF9F4
Mood
RENEWAL WISDOM EXPERIENCE
NATURAL RESPONSIBLE GOOD
New Website COMING SOON
The imagery associated with Schlaegle Design evokes elevated craftmanship with a harmonious balance of renewal and timelessness. Cumulatively it should showcase the impeccable attention to detail present in our custom woodwork designs. Our selection of neutral-colored woods and sage greens in our palette helps to portray a sense of connection with our medium. Our imagery seeks to inspire and captivate, allowing viewers to envision the endless possibilities for their architectural woodwork project. Imagery
Client Lars Peeters
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Wood Textures
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