NAM, AF&PA Caution (CONT’D FROM PAGE 8)
eventually taking the helm of Viking Packaging. He reflects on the key moments that have shaped his leadership style, the evolution of the company, and the critical role that cus- tomer service plays in sustaining success. Throughout the conversation, Croce emphasizes the significance of learn- ing from victories and setbacks, offering valuable lessons for entrepreneurs and industry leaders. The discussion delves into the intricate dynamics of
U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medi- um-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ulti- mately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competi- tive price and putting American jobs at risk.” AICC Releases ‘Start With One Bite’ Podcast Featuring Rich Croce AICC, The Independent Packaging Association, has re- leased Start With One Bite, a new episode of its podcast, Breaking Down Boxes, featuring an insightful conversation with Rich Croce, President and CEO of Viking Packaging. Hosted by George Perreira of Moyy and Mike Schaefer of Tavens Packaging and Display, the episode offers a com- pelling look at Croce’s journey through the challenges and triumphs of leading a family business in the packaging in- dustry. Rich Croce shares his personal and professional evo- lution, from growing up in a family business to stepping away for college, stumbling, and ultimately returning and
running a family business, including the importance of mentorship, op- timizing operations, and fostering strong relationships with employees and customers.
“This episode is a must hear for anyone who wants a primer on the right way to do things and treat peo- ple,” said AICC President Mike D’An- gelo. “Rich’s human side and his commitment to being an independent shine brightly.” Additionally, the episode explores Croce’s journey of co-founding Freedom Corrugated and the insights gained from navigating the complexities of business partnerships and growth strategies. He shares candid reflections on re- cruitment and retention challenges, the necessity of clear communication, and the collaborative efforts that drive success in the packaging industry. Listeners can tune in to Breaking Down Boxes on major podcast platforms or at www.AICCbox.org/Boxes . Rich Croce
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February 10, 2025
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