HEAD OF MARKETING AND ADMISSIONS CANDIDATE PACK
ABOUT US
WHAT MAKES US DIFFERENT? There is a strong sense of camaraderie here; a feeling of belonging – probably because we go out of our way to listen to and involve all of our people. And because we want to be the best, we want you to be your best. The size and scope of our business means that the opportunities on offer are diverse and wide-ranging. We also offer fantastic career development opportunities. WHY JOIN THE ILG FAMILY? • Competitive Salary • Annual salary review • Career progression within the ILG family • On the job training and qualification • Childcare fee discount • Bonus scheme
The Inspired Learning Group (ILG) currently owns and operates 16 schools and nurseries across Greater London. Employing more than 330 staff to look after our 1,300+ pupils, we are one of the largest independent school groups in the UK. ILG is very much an extended family; allowing us to share best practice and innovation between schools in order to raise standards of teaching and learning for all of our students. Each location has its own history and we encourage cultural individuality so that new ideas can grow naturally with the best ideas then implemented right across the group. ILG schools may look reassuringly traditional in some ways but our move away from standardisation towards customisation is not just modern but quietly revolutionary.
OUR SCHOOLS & NURSERIES
ILG believes, first and foremost, in putting children at the heart of everything we do. We endeavour to provide educational excellence within a culture of care to nurture each pupil the best we can. We want to offer a wide range of opportu- nities, both academic and extra-curricular, so that all our children are endowed with the spirit to aspire and become twenty first century citizens.
The following establishments make up The Inspired Learning Group:
THE ROLE
REPORTING TO
CEO & Chair of the Advisory Board
HOURS OF WORK
08.30-17.30 (Full time)
Introduction We are looking for an innovative and accomplished individual to shape and implement a marketing and admissions strategy to support ILG’s long-term vision. Overview As a newly created role, the key focus will be to develop and implement a data driven growth strategy and tactical business development plan that ensures the attraction, recruitment and retention of pupils across ILG. By providing credible and timely current and future data, analysis and insight you will facilitate informed decisions at Board level which will ultimately shape the strategic direction of the group as a whole. Working with the School Heads and Business Managers you will create an outstanding experience for parents and pupils throughout every stage of the admissions process and beyond. You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. In addition, you will lead, plan, direct and implement an overall strategy for all marketing on behalf of ILG in order to raise the group’s visibility, advance the brand, and articulate clear messaging to internal and external stakeholders.
MAIN RESPONSIBILITIES
ADMISSIONS • To deliver a highly effective, forward looking centralised admissions function; • To develop and execute pupil recruitment strategies to ensure ILG’s targets are met; • To enable strategic, data-informed decision making on admissions and recruitment by effectively collecting, analysing and communicating findings and future trends; • To work closely with the business managers and Heads to ensure transparent and accurate forecasts; • To develop and implement a clear vision for the admissions function which meets, and is tailored to, the needs of the individual schools; • To have oversight for the planning and implementation of all recruitment activities across the group including open days, taster days, assessment days and induction days; • To evaluate the success of initiatives and drive continual improvement through qualitative and quantitative measurements; • To anticipate and develop methods and processes to respond to the evolving needs of prospective parents; • To be accountable for overall admissions related budgets.
MARKETING • To oversee marketing across ILG with a view to improving the group’s overall standing and reputation; • To maintain and strengthen relationships with key internal and external audiences; • To direct and oversee all marketing and promotional activity across ILG including an effective digital and social media strategy; • To act as a brand ‘ambassador’ for ILG; • To ensure that every member of staff across all of the schools and nurseries are aware of their role in attracting, converting and retaining students; • To undertake regular market and competitor research and analysis to inform future plans; • To manage ILG’s overall Marketing budget and ensure tangible ROI of marketing activities carried out; The above list of duties is not exhaustive and may be subject to change as the role evolves.
ABOUT YOU
PERSON SPECIFICATION • Degree qualified • 7-10 years’ experience in a Sales and / or Marketing role with demonstrated success in growing/increasing sales in a competitive market • Experience of having worked within a service delivery sector (education sector experience a bonus) • Strong analytical skills and proven record of using data and research to support initiatives undertaken • Experience of working with CRM systems • Experience in monitoring competitor market activity • Has gravitas that allows him/her to be accepted by other stakeholders across the Group • Commercially aware with good business acumen • High level of integrity • Excellent time management and organisational skills • Proficient communicator both oral and written • Excellent attention to detail
APPLICATION PROCESS
Applications should consist of a CV and covering statement outlining key matching experience and rationale for applying for the post. Applications should be sent to our recruitment advisors; The Management Recruitment Group.
Adam Spencer
Hayley Mintern
E: adam.spencer@mrgpeople.co.uk
E: hayley.mintern@mrgpeople.co.uk
T: 020 3962 9900 M: 07989 435 960
T: 020 3962 9900 M: 07530 680 184
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