MAIN RESPONSIBILITIES
ADMISSIONS • To deliver a highly effective, forward looking centralised admissions function; • To develop and execute pupil recruitment strategies to ensure ILG’s targets are met; • To enable strategic, data-informed decision making on admissions and recruitment by effectively collecting, analysing and communicating findings and future trends; • To work closely with the business managers and Heads to ensure transparent and accurate forecasts; • To develop and implement a clear vision for the admissions function which meets, and is tailored to, the needs of the individual schools; • To have oversight for the planning and implementation of all recruitment activities across the group including open days, taster days, assessment days and induction days; • To evaluate the success of initiatives and drive continual improvement through qualitative and quantitative measurements; • To anticipate and develop methods and processes to respond to the evolving needs of prospective parents; • To be accountable for overall admissions related budgets.
MARKETING • To oversee marketing across ILG with a view to improving the group’s overall standing and reputation; • To maintain and strengthen relationships with key internal and external audiences; • To direct and oversee all marketing and promotional activity across ILG including an effective digital and social media strategy; • To act as a brand ‘ambassador’ for ILG; • To ensure that every member of staff across all of the schools and nurseries are aware of their role in attracting, converting and retaining students; • To undertake regular market and competitor research and analysis to inform future plans; • To manage ILG’s overall Marketing budget and ensure tangible ROI of marketing activities carried out; The above list of duties is not exhaustive and may be subject to change as the role evolves.
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