25th anniversary—WE Well-Being

Empowering an ecosystem of mental well-being support

WE Well-being listening series Featuring intimate and soul-lifting interviews and discussions, theWE Well-being listening series is an open-minded discussion that boosts grit and busts stigma. • Each podcast focuses on a specific theme, wrapping up with thoughts from leaders and experts in the field of well-being and reputable authors • Accompanying the podcast will be free well-being resources that complement the topics discussed in the episode. WE Well-being playbook A playbook to further empower people of all ages to support their own well-being. A guide to well-being inspired by the pillars of WEWell-being. • Content supports mental health literacy and grounds the user in knowledge, strengths and action • Pages feature a mix of tips, tactics and tools supported by science • Design highlights on these pages feature simple actions to empower users to support their own mental well-being and the well- being of their communities WE Day Amplification of theWEWell-being program at WE Day events across the U.S., Canada and UK, reaching approximately 250,000 youth and educators. • Well-being segments will include compelling stories of youth who are impacted by mental health • WE Day will promote actions youth can take together on the issue • Educators attending will be able to access resources and materials in the Educator Zone Social media and mass media campaign • Providing simple actions for people to gain knowledge and strength to support their well-being • Amplification across WE’s social channels reaching 4+M followers It is not about self-improvement; it is about potential and the exponential power of small actions and informed choices.

WEWell-being provides a holistic approach by providing resources to parents and caregivers to ensure that mental well-being support does not begin and end in the classroom.

We are developing a series of multimedia materials for families, parents, teachers and workplaces to support the promotion of their own mental well-being and that of their communities, along with a series of simple actions to help nurture a positive sense of well-being.



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