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OPINION
The forest and the trees
I t goes without saying that most leaders want productive employees who care about their work and about the organization at large. But all too often, leadership is so focused on outcomes that they lose sight of how to reach those goals – the proverbial “missing the forest for the trees,” if you will. Step back and check in on how your employees are doing, learn what they care about, and discover what helps them stay engaged in their work.
Sarah R. Adams- Slominski, M.A.
If this sounds familiar, it’s time to step back and check in on how your employees are doing, learn what they care about, discover what helps them stay engaged in their work, and ask what they need more of – in a word, it’s time to think about your company culture. COMPANY CULTURE. “Company culture” is becoming more and more relevant in business circles. For example, in 2019, business publications referenced the idea 500,000 times. But by 2021, that count had soared to more than 2 million! The idea behind the phrase revolves around shared values and group attitudes in the workplace. In fact, company culture is the collective beliefs employees share about their individual roles, their overall value in the big picture, and how they view the company’s goals at large.
These factors might seem like a moot point when it comes to productivity and profit, but consider these facts: ■ The average person spends 90,000 hours of their life at work. ■ Actively engaged employees are 13 percent more productive than disengaged employees. ■ Employee disengagement can result in trillions of dollars in profit loss. The numbers don’t lie. Company culture and employee engagement are concepts worth looking into!
See SARAH R. ADAMS-SLOMINSKI , page 4
THE ZWEIG LETTER FEBRUARY 10, 2025, ISSUE 1572
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