Measuring the State of Circularity in the UK Fashion Industry
Part 2
Executive Summary
22
Introduction
Part 3
Conclusion
Part 1
Circular design The process of creating fashion products with sustainability and circularity principles in mind, considering factors such as material selection, durability, recyclability, and end-of-life options.
Barriers to growth
Complexities in the supply chain
Difficulty communicating initiative to customers
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Transparency issues with suppliers make it challenging for brands and customers to have confidence in a ‘circular product’.
The lack of alignment on a circular product definition leads to fears of greenwashing and reputational damage creating hesitancy around marketing and PR on this topic.
Increased cost of materials and difficulty sourcing materials
Support More retailers have accessed support for circular design than for any other circular initiative. However, there is a discrepancy between the support available and the support required for further expansion in this space. 5
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Smaller companies stated the impact to margin on increased cost of materials and high minimum order quantities (MOQs) required to source materials is a blocker to entry for this market.
Lack of alignment on a circular product definition
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The industry is flooded with different definitions of a ‘circular product’. Different circular design principles are practical for different product types and retailers. An aligned industry-wide definition of these terms is required for progress.
Credit: Stefan Cooke
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