Measuring the State of Circularity in the UK Fashion Industry
Part 2
Executive Summary
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Introduction
Part 3
Conclusion
Part 1
Takebacks
Includes the process of taking back used or unwanted fashion items from customers for re-sale, re-purposing, re-cycling or responsible disposable.
Barriers to growth
Difficulty communicating initiative to customers
Insufficient customer demand There is low customer demand for takebacks in the premium and luxury markets as consumers less frequently ‘donate’ more expensive garments. In the mid-value markets, consumer interest can be high, but conversion rates of customers sending garments can be low. 3
1
There is a proportional relationship between marketing spend and consumer uptake. When initiatives are promoted consumer uptake increases, but it falls away without ongoing communications.
Not a revenue stream Many takeback initiatives are not a source of revenue, particularly for non-wearable takebacks, meaning businesses are not financially incentivised to progress. 2
Infrastructure and mechanism of takeback
4
Current reverse logistics infrastructure (particularly for non- wearables) doesn’t avoid damage (e.g. development of mould). This results in high dependencies on third parties for infrastructure. Longer-term innovation will require greater expertise in this field with resources a limiting factor.
Credit: TOVE
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