Measuring the State of Circularity in the UK Fashion Industry
Part 2
Executive Summary
30
Introduction
Part 3
Conclusion
Part 1
Remake: old meets new Involves altering existing garments or materials into new products to extend their lifespan and reduce waste.
Remake has a stronger presence in the luxury and premium markets due to garment value retention and the rise of ‘vintage’. A limited market for remade items driven by low customer demand is the biggest challenge faced by remake initiatives.
The numbers at a glance
Presence within retailer market 29%
“Remake is the most difficult model to get internal buy-in from – especially from designers” Anonymous survey respondent
70%
Proportion of initiatives in pilot phase
13%
Proportion of retailer customer base accessing initiatives
44%
Proportion of initiatives accessing third party support
The luxury and premium markets are aligned in that remake models offer better product value retention. With high durability and longer- lasting value, the biggest concerns are in brand equity. In mid-value markets, remake is less common as items are less frequently designed for durability and struggle to compete with newness. Remake initiatives are the least well supported amongst CBM types, low in maturity and low in customer engagement. This means scale-up in the future is unlikely without support across the value chain actors.
Profit margin and number of customers
Most tracked KPIs
None
Most frequently accessed support
Credit: E.STOTT
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