Measuring the State of Circularity in the UK Fashion Industry
Part 2
Executive Summary
31
Introduction
Part 3
Conclusion
Part 1
Remake: old meets new Involves altering existing garments or materials into new products to extend their lifespan and reduce waste.
Barriers to growth
Low customer demand due to competition with newness
Limited margin Additional labour cost of remake drives up the price point of remade items. To compete with newness and drive sales (see above), competitive pricing comes with a hit to margin. 3
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Easy customer access to new products with low ASPs in the mid-value markets reduces the demand for re-made items, which often when branded as ‘retro’ or ‘vintage’ adds to their price tag.
Sourcing high-quality materials for remake
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Limited market size
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To be remade, products must be somewhat durably designed and designed for disassembly. Often garments do not fall into these categories, and typically where they do customers are less likely to part with them.
The scale of available financial return for remake initiatives is low driven by limited customer demand.
Credit: E.STOTT
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