Part 3
Measuring the State of Circularity in the UK Fashion Industry
Executive Summary
35
Introduction
Part 2
Conclusion
Part 1
Recommendations for building the business case Ensuring a stable margin by driving customer demand and limiting costs.
Regulatory requirements
1
CBMs
• Challenge the fast fashion concept of newness to improve the appeal and competitiveness of rental options. E.g. France’s Fast Fashion marketing regulations. • Introduce legislation, such as Sweden’s ERP, to reduce waste and consolidate reverse logistics. • Ensure industry alignment on circular design principles and reporting standards. • Introduce industry-wide certification or accreditation of a circular product. • Develop customer-focused legislation such as the anti-waste for a circular economy law (AGEC).
The business case for circularity must stack up for it to be a success. Many organisations see regulatory requirements as the key to driving this change, as it has the potential to accelerate customer demand and “create a level playing field” in terms of investment and overall costs. Governments must support brands and retailers by implementing regulation that ensures a competitive and stable margin. The most impactful regulation will build brand confidence by providing consistency in definitions, criteria, and reporting. Brands are open to regulation that supports choice and flexibility and is relevant to each organisation. It needs to be end-to-end, and most importantly tap into businesses at the right level.
Takebacks
Circular design
• Enforce improvements in the transparency of the value chain.
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