The State of Circularity in the UK Fashion Industry

Part 3

Measuring the State of Circularity in the UK Fashion Industry

Executive Summary

37

Introduction

Part 2

Conclusion

Part 1

Recommendations for rallying brand support Facilitating high-quality marketing and sales activities that see a return on investment and are brand-aligned.​​

Brand campaign support

1

Repair​

• Engage and sponsor third-party repair operators in a targeted way to support circular brand development.​ • Explore third party sponsorship opportunities to drive customer demand, for example, UK-based design schools.​ • Ensure brand campaigns are supported through circular design principles and industry-wide certification or accreditation of circular products.​

Brands and retailers need to garner support to develop their brand campaigns with circular fashion in mind. Campaign support can ensure marketing and PR activities are aligned with a brand’s needs, provide ROI, and protect brand reputation. The most impactful support will involve collaboration with government bodies and the Competition and Markets Authority (CMA) to ensure brands are not penalised for their efforts to develop campaigns that highlight the benefits of circularity and cut-through to the desired audience.

Remake

Circular design​

Made with FlippingBook - Online catalogs