Part 3
Measuring the State of Circularity in the UK Fashion Industry
Executive Summary
41
Introduction
Part 2
Conclusion
Part 1
Weaving circularity into everyday practices Enabling sustainable circular models by focusing on people and processes.
Implementing organisation-wide sustainability reporting
Building cross-functional and capable teams
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Brands and retailers need to ensure sustainability teams are cross- functional, so circular initiatives are integrated into the everyday. Integrated teams will increase accountability for circular initiatives and enable capability gaps to be identified and addressed through appropriate upskilling. Integrating teams effectively will be relevant across all market segments. Done well, sustainability leads should have decisionmaking powers in the commercial and logistics space so that initiatives are end-to-end. As a result, in-house capability and development would be more sustainable and accessible to all brands.
Brands and retailers need to ensure circularity KPIs are defined and reported across the organisation to drive momentum in circular initiatives. By increasing the accountability to a team level, organisation-wide reporting will ensure circular initiatives are prioritised at a business level. Implementing effective KPIs will ensure consistent benchmarking can take place to give organisations confidence in progress towards their circular aspirations. In addition, aligning these KPIs with industry-wide standards means success can be measured in organisation-specific terms, as well as at a wider industry level.
CBMs
• Identify effective measures of success in non-competitive retailers with more established rental initiatives (e.g. average rental duration). • Collaborate with third parties to identify effective measures of success. • Support the development of legislation to ensure industry alignment on circular design principles and reporting standards.
Repair
• Grow and futureproof skillsets within the UK repair industry and improve awareness of career paths.
Circular design
• Design and run training on certification or accreditation rules of circular products (e.g. Fair-Trade equivalent in food industry). • Ensure integration of sustainability teams with buying and merchandising to recognise and ensure alignment on KPIs such as waste.
Circular design
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