Measuring the State of Circularity in the UK Fashion Industry
Conclusion
Executive Summary
Part 3
46
Introduction
Part 2
Part 1
The intention/action gap Next steps Based on the insights from this survey and analysis, the CBM team pillar within the CFIN programme have determined some key areas to develop and explore to accelerate industry towards the overall goal of a circular fashion economy. The key areas will be based on insights and needs from industry to help to scale Circular design and understand the obstacles associated with scaling CBMs.
Enabling areas to achieve the previous:
Consistent and common language to citizens including customers:
The future of circular fashion requires a fundamental transformation in business strategies and operations, far beyond minor process tweaks. This shift entails redesigning the entire value chain—from product design and manufacturing to distribution, consumption, and end- of-life management—to integrate sustainability at every stage. To drive this change, we are fostering a collaborative ecosystem built on cross-sector solutions, partnerships, and innovation. By uniting brands, suppliers, governments, and consumers, and by investing in new technologies and business models, the fashion industry can accelerate its transition to circularity and achieve lasting sustainability.
o Communicating with customers on sustainability is crucial to cement long-lasting trust and an understanding of how one’s purchases can be part of a wider set of solutions when moving to sustainability goals. How can we help gain alignment on language across the industry and simplify language used with customers? o This approach can also help brands to understand the approach needed for Green Claims Directive 12 and other relevant regulatory frameworks.
Business readiness/business change:
o Businesses need to prepare for changes to become a circular business, including new skills and technology required o Key blockers to implement circular initiatives at business level is the ability for businesses to change legacy systems and understand how business units no longer operate in silos.
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