Measuring the State of Circularity in the UK Fashion Industry
Introduction
Executive Summary
5
Part 2
Part 3
Conclusion
Part 1
Measuring the state of circularity in the UK fashion industry About this study In 2024, the CFIN team partnered with Newton to conduct an industry-wide survey aimed at understanding and measuring the state of circularity in the UK fashion retail sector. The survey specifically sought to identify the challenges to scaling circular business models and circular design within the industry.
Surveying industry The research included 49 fashion organisations in the UK, representing approximately one-third of the UK fashion market based on annual revenue. It covered a variety of markets and business models, with responses from over 10 retailers each generating over £1bn in annual revenue. 1
Interviewing fashion professionals
2
The survey data was supported by over 20 qualitative insight interviews with business leaders. Interviewees represented nine brands ranging from small boutique brands to multi-billion-pound organisations, were carried out between April and June 2024.
Supported by
External research Desk-based research was conducted, reviewing existing literature, international regulations, and retailer customer propositions. A range of case studies was also prepared, covering various circular initiatives and markets. 3
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