Executive Summary
Measuring the State of Circularity in the UK Fashion Industry
6
Introduction
Part 2
Part 3
Conclusion
Part 1
Executive summary This report aims to serve as a foundational resource for organisations seeking to accelerate their circular initiatives. It provides in-depth analysis and insight into the current landscape, identifies three key principles to setting a circular strategy, and outlines four areas that organisations can address to scale up their CBMs initiatives.
Principles to setting a circular strategy
Four areas of business impact
Intention vs. reality
Making the business case stack up
1
1
Despite positive intentions, brands are unable to implement and scale circular business practices.
Securing and maintaining a competitive margin on circular goods and initiatives.
One size doesn’t fit all
2
Rallying brand support
2
The attractiveness and perceived relevance of each CBM varies across value segments.
Collaborating with Marketing & PR to help customers connect circularity with brand proposition.
No silver bullets
3
Embracing complexity Working closely with third-parties to improve infrastructure and processes to unlock greater agility and profitability. 3
The blockers to CBMs success are consistent and comprehensive.
Weaving circularity into everyday practices
4
Integrating sustainability teams with BAU functions to find mutually beneficial solutions and prioritise circularity.
Credit: Chylak
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