Executive Summary
Measuring the State of Circularity in the UK Fashion Industry
7
Introduction
Part 2
Part 3
Conclusion
Part 1
The research has identified nine actionable recommendations for businesses operating any circularity model to support their ability to scale:
Research findings
1
Regulatory Requirements and Legislation Change
0%
of brands with a customer-facing circular business model (CBM), state they have the confidence or plans to scale.
2
Financial Incentives
3
Brand Campaign Support
82%
of organisations have already implemented at least one circular initiative.
4
Customer Education and Awareness
51%
5
Investment in Infrastructure
of UK brands and retailers embed circular design principles in their product ranges.
6
Transparency in Value Chains
50%
of UK brands and retailers said limited financial margin is a barrier to circular initiative success.
7
Shared Learnings and Consolidation of Volume Flows
8
Cross-functional and Capable Teams
of UK brands and retailers said customer communication is a barrier to circular initiative success.
40%
9
Organisation-wide Sustainability Reporting
Credit: ERDEM
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