INSTAGRAM (JULY 2021): • Geographic data by city : Swansea makes up 19.4% of the audience base with Cardiff in second place at 4.2%. • Geographic data by country: UK accounts for 62.8% of the audience with China in second place at 6.9% and Nigeria in third place with 5.5%. • Age range data: 18-24yo make up 34.4% of the audience, 25-34yo make up 41% both age ranges have an even split over gender.
SCHOOL OF MANAGMENT AUDIENCE BREAKDOWN:
ENGLISH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ MAY 2021
2,226
2,429
2,804
• Gender split: 52% women and 48% men. • Optimal time to post: 12pm-6pm daily. • Most liked posts of the last 12 months:
1,017
1,109
1,293
1,950
2,104
2,584
860
1,254
1,934
YOUTUBE
971
1,612
2,449
93
85
84
78
74
73
WELSH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ MAY 2021
TWITTER (JULY 2021): • Removed its audience analytics function in Jan 2020. Can only gain this information now through Twitter ads or third party sites. • Top performing post for engagement of the last 12 months: - Impressions: 2,761, Engagements: 198, Reactions: 9, Comments: 1, Post Clicks: 187
80
82
89
128
135
156
15
23
34
FACEBOOK (JULY 2021): • Geographic data by city: Swansea makes up 333 of the audience with London in second place at 99 followers • Geographic data by country: The majority of followers (1,377) are located within the UK, followed by India and Nigeria (110 and 96 followers respectively) • Age Range data: 18-24yo make up 27% of the audience, 25-34yo make up 48% of the audience and 35-44yo make up 13%. • Gender Split: 44% women and 56% men. • Top performing post for engagement of the last 12 months: - Impressions: 6,283, Engagements: 437, Reactions: 84, Comments: 3, Video Views: 2,713
LINKEDIN (JULY 2021): • Geographic data by city: Swansea with 42.9% (623) of the audience, followed by Cardiff with 11.51% (167) and London with 7.8% (114). • Geographic data by industry: 20.3% (402) of the audience comes from HE, 5.9% (117) from Financial Services and 4.9% (97) from the Accounting category. • Job Function data: 14.8% (241) come from Education, 10.2% (166) from Business Development positions and 9.55% (155) from Operations. • Top performing post for engagement of the last 12 months: - Impressions: 17,144, Engagements: 979, Reactions: 406, Comments: 167, Link Clicks: 404
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