INSTAGRAM (JULY 2021): • Geographic data by city: Swansea makes up 16.74% of the audience base with Cardiff in second place at 3.8% and London at 3.6%. • Geographic data by country: UK accounts for 71% of the audience with Canada in second place at 3.8% and Nigeria in third place with 2.4%. • Age Range data: 18-24yo make up 40% of the audience, 25-34yo make up 35.7%. • Gender Split: 64.6% woman and 35.4% men.
SCHOOL OF LAW AUDIENCE BREAKDOWN:
ENGLISH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ JULY 2021
-
-
2,493
• Optimal time to post: 12pm-9pm daily. • Most liked posts of the last 12 months:
-
-
1,119
1,692
1,926
2,202
YOUTUBE
-
-
144
88
64
60
58
55
53
WELSH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ JULY 2021
TWITTER (JULY 2021): • Removed its audience analytics function in Jan 2020. Can only gain this information now through Twitter ads or third party sites. • Top performing post for engagement of the last 12 months: - Impressions: 1,414,370, Engagements: 6,070, Reactions: 370, Comments: 40, Video Views: 109,356
-
-
72
-
-
154
-
-
26
FACEBOOK (JULY 2021): • Geographic data by city: Swansea makes up 249 of the audience with Cardiff in second place at 110 followers • Geographic data by country: UK is the main audience country with 1,313 of the followers located there, India then follows in second place with 313 followers and Pakistan with 35 followers. • Age Range data: 18-24yo make up 27% of the audience, 25-34yo make up 51% of the audience and 35-44yo make up 11%. • Gender Split: 58% women and 42% men. • Top performing post for engagement of the last 12 months: - Impressions: 10,913, Engagements: 1,503, Reactions: 4, Video Views: 8,509
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