INSTAGRAM (JULY 2021): • Geographic data by city: Swansea makes up 23.8% of the audience base with Cardiff in second place at 4.6% and London at 3.4%. • Geographic data by country: UK accounts for 83.7% of the audience with USA in second place at 2.3% and China in third place with 2.1%. • Age Range data: 18-24yo make up 57.6% of the audience, 25-34yo make up 26.1%. • Gender Split: 68.3% woman and 31.7% men
SCHOOL OF CULTURE AND COMMUNICATION AUDIENCE BREAKDOWN:
Data shown below covers the previous CoAH platforms that were live during July 2021 and not the newly established SoCC sites.
ENGLISH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ JULY 2021
• Optimal time to post: 3pm-9pm daily. • Most liked posts of the last 12 months:
-
-
2,253
-
-
992
1,075
1,156
1,222
50
49
45
58
55
53
YOUTUBE
-
-
116
TWITTER (JULY 2021): • Removed its audience analytics function in Jan 2020. Can only gain this information now through Twitter ads or third party sites. • Top performing post for engagement of the last 12 months: - Impressions: 2,431, Engagements: 145, Reactions: 22, Post Clicks: 117
WELSH PLATFORMS
FOLLOWERS ~ MAY 2019
FOLLOWERS ~ MAY 2020
FOLLOWERS ~ JULY 2021
-
-
35
FACEBOOK (JULY 2021): • Geographic data by city: Swansea makes up 220 of the audience with Cardiff in second place at 58 followers • Geographic data by country: UK is the main audience country with 937 of the followers located there, USA then follows in second place with 28 followers and China with 24 followers. • Age Range data: 18-24yo make up 23% of the audience, 25-34yo make up 55% of the audience and 35-44yo make up 9%. • Gender Split: 67% women and 32% men. • Top performing post for engagement of the last 12 months: - Impressions: 853, Engagements: 103, Reactions: 52, Comments: 1, Post Clicks: 48
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