STUDENT TAKEOVER GUIDELINES AND LAUNCH: OBJECTIVES AND IMPACT STUDENT-LED CONTENT
PROCESS • Expectation : Students are encouraged to post once a day on the feed and as often as they are comfortable with in the story function. • Cross-promote : The student will also be required to provide a photo and quick introduction for us to promote the takeover prior to the event. While the takeover is running, we will also post a number of their posts across other platforms as another form of cross promotion. RECOMMENDED THEMES THEMES POINTS TO COVER • What drew them to Swansea
• Grow community : Participants will be tapping into their personal networks, encouraging their friends to follow our account to watch their takeover. As content becomes more relatable, it will also draw in more of the student body through seeing organic material. • Showcase a full picture of student life : The seven-day takeover format gives students the opportunity to provide followers with a comprehensive look at their activity – something a one-day takeover wouldn’t accomplish. • Generate consistent, fresh posts : The seven-day cycle gives followers new posts every day and a fresh story to look forward to each week. Ensuring they stay engaged, excited and curious. • Create authentic content : Participants do not need approval before posting photos or captions. The School will trust the individuals to manage the platform professionally and in line with our guidelines, this hands-off approach allows for updated and timely content. With the hope that we will draw followers in with fascinating, fun material, which is authentic. IMPORTANT NOTES • The Marketing Team reserve the right to remove a post that they feel does not represent the School in the right light or that goes against the university marketing messages. » This also includes any images that include alcohol or aggressive behaviour . • Our Instagram channel is currently more focused on current students and while we are looking to expand on this demographic, that will have to be taken into account when considering what to post and the language used. WORKING GUIDELINES FOR STUDENTS A full student pack will be created prior to a student taking over any of the faculty platforms. Key points: • Tag @swanseauni and relevant #s on posts and stories. (#OurSwansea / #SwanseaGrad etc). • Alcohol should not be the focus of any image due to the cultural diversity of our students; but it can be in the background and in shot. • No profanity or aggressive language of any kind. • Promote student life i.e. your favourite place / part of campus / best things about your experience.
International students
• Their experience as an international student in SU and Swansea • Their best bits / favourite thing about the uni and surrounding area • Their experience of the application process • Outline their application process • Follow their journey travelling to the new university • Their experience using our Employability / Study Abroad Teams • Best bits from their year abroad • Follow their journey coming back to Swansea • Outline their application process • Follow their first day in the role (possibly first week) • Their experience using our Employability Team • Best bits from their year in industry • A day in the life • How they’ve found the transition of coming back to Swansea after working for a year • How welcome week works • How they’ve found their first week of uni • How they found the application process and moving away from home • How they’ve found the experience in the pandemic climate
Study Abroad
Year in Industry
Welcome week
• Follow their Graduation week / day
Graduation
• Chronicle the trip and their experiences from the flight to the activities and sharing their best bits • Top tips for students looking to enrol in tourism • What your society does • Life as a student working in a society • Why you do it • Your favourite part about being in a student society • Why you think getting involved in a society is so important • International Women’s Day Promo - Successful Women in Business (SWIB)
International Trip as part of tourism courses
Societies
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