FHSS Social Audit and Strategy

FACULTY SOCIAL GUIDENCE

Possible delays: • These times may be extended during the graduation and clearing periods due to priority.

LEAD TIME: If you would like the marketing team to promote activity on the School’s official social platforms, please follow the below guidance. Submission: • All requests should be made to the FHSSMarketing@swansea.ac.uk mailbox. • For the quickest turnaround please provide the bilingual copy you’d like to be used in your post Images: • Please provide any images you’d specifically like to use as part of your post. This however is not a requirement if you are happy to leave the image selection to the Marketing Team. • Licensing guidance » If you’re using an image of a student or one that is provided by a student, we will need consent to use that image by the owner through our Media Consent Form and said student will also need to be sent and/or given access to the University’s Privacy Notice. » If you request that we use an image that has been downloaded by a third party source, we will need evidence of licensing information. i.e. iStock receipt or screenshot of purchase. » Alternatively, the Faculty has an account with envato.com, a stock image site which you are welcome to choose an image from for posts. All you would need to do is add the URL for the image to your request and the team will then license the images and download them for use.

WELSH LANGUAGE:

3-4 days SCHOOL LEVEL GRAPHIC DESIGN

SCHEDULING 2-3 days

USE OF BRANDING: Please refer to the Faculty Brand Guidelines for any in-depth branding guidance.

ACADEMIC SUPPORT : • We encourage all academics with their own social channels to share our posts to increase visibility ; our posts around key events – like clearing – are developed in line with the central messages and as such embody our USPs. Central marketing is also more likely to share popular content so this will get our interests higher on their radar. • When promoting your research tag the relevant School handles (outlined below) and/or @SwanseaUni as a way to inform us of your post and we will share on the relevant channels. Like student-led content, this will deliver a more organic feel as it’s coming straight from the source and is more likely to grab attention. This will also continue to develop your academic brand. • The team will regularly check the university news summary but if an academic or research group is aware in advance of any publication of research news due to be published, please let us know! We will develop content to advertise your work which can include social posts, PR news stories and content for marketing material.

3-4 days SCHOOL LEVEL GRAPHIC DESIGN

SCHEDULING 2-3 days

SoM FHSS

TWITTER

INSTAGRAM

FACEBOOK

@SoMSwansea @SoMAbertawe @Swansea_Law @YGyfraith_Tawe @SUCulture_Comm @YDChAbertawe @SUSocialScience @YGCAbertawe

@SoMSwansea @SoMAbertawe

@SoMSwansea @SoMAbertawe

SoL

@swansealaw @ygyfraithabertawe @SUCulture_Comm @YDChAbertawe @SUSocial_Science @YGCAbertawe

@swansealaw @ygyfraithabertawe @SUCultureandComm @YDChAbertawe @SUSocialScience @YGCAbertawe

Urgent Projects: • We understand that the proactive approach is not possible with every project and if an urgent project arises please contact the Marketing Team to see what adjustments on timescale can be made at the soonest possible juncture. University level graphic design is available through the Creative Services Team but will require a lead time of up to a month.

SoCC

SoSS

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