spotlight their systems on social media platforms because it’s great for business – but some craft brewers take it a step further. “When people are sitting in a typical brewpub, for example, they’re gathered together and looking onto the floor of the actual brewery at the tanks and the whole process and they’re seeing that what they’re drinking is being produced right there. Many of our customers will situate their canning lines right there, front and center, and it really memorizes people. People aren’t used to watching automation like that and it really is a cool thing to just sit there and watch. It really brings people in if they know that they can see everything that’s going on.” “Brian and I are both automation engineers and we both came at it from different angles; he’s more of a mechanical engineer and I do more of the programming and electrical work.” And it really is that everything element that is driving the ongoing renaissance in cans. “In the end it’s being driven by the consumers,” Josh explained. “The consumers are demanding cans more and more for their own reasons: It’s easier to maintain the quality of the product because there’s no light that can get into those cans and light will skunk a
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SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2018
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