I N PROF I LE
Why did you start the LittleOak? As a mum, I started researching what was in infant formula and how it was made. Almost immediately, it became clear to me that what I – along with millions of parents around the world – was unwittingly feeding my baby was no better than a chemical cocktail. While current formulas won’t necessarily harm a baby, they certainly are not the most wholesome nutritional alternative to breastfeeding. Not only did I see an opportunity, but more importantly, I felt I had a responsibility to do better. What was your goal?
milk, and is low in lactose, which makes it perfect for babies and toddlers with sensitive tummies. We also knew we needed to create a brand that was all-natural but supported by science. Our New Zealand-made product is boosted with scientifically proven levels of prebiotics to strengthen a baby’s immune system and packed with naturally sourced algal DHA and ARA for healthy brain development.
Q+A Meet the maker
Elke Pascoe is the founder of the LittleOak Company.
Only the best ingredients go into our products and we uncompromisingly reject any chemical processing and unnecessary preservatives. We have built a product that is arguably distinctive from any other because we have listened to real mums and dads and what they want from an infant formula. Why did you choose the name LittleOak? Well, before PS4, Fortnite and Xbox, kids used to climb trees. Our vision is to make the world a more natural place, starting with making the most natural infant and toddler milks - so the fit with trees and nature was perfect.
We had one very clear goal: to develop the most wholesome and natural infant formula, and one that was as close to nature as possible in taste, texture and nutritional value. That is why we fell in love with goat’s milk. Goat’s milk, by nature, is closer to human breast milk than cow’s milk or soy, which means less processing and more natural goodness. It is high in oligosaccharides, similar in protein levels to human breast
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ISSUE 59 • 2020
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