Franchi Law - January 2020

January 2020

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William Franchi

Setting Goals and Looking Ahead to 2020

With a new year comes new goals. Many people are thinking about what they want to accomplish in 2020, and I am no different. I’ve been looking ahead at how I want to improve myself and our law firm. One of my goals is to grow the firm. It’s a long-term goal, but I want to see how much we can accomplish in 2020. At the same time, though, I want to see this growth without sacrificing the service we’re known for. When I started the law firm, one thing was clear: The relationships we build with our clients are everything . We’re a family firm, and we see our clients as members of our family. I would never compromise that for growth. Typically, when a law firm starts to focus on growth, they lose sight of what’s really important. It’s all about “grow, grow, grow” and boosting revenue. Everything becomes about numbers, and they forget where they came from. For me, that’s unacceptable. Our clients mean everything to us. When they come to us, they’ve already been through a lot. They shouldn’t feel like just a number. That’s why another goal I have for 2020 is to strengthen the relationships we have with clients. As you may know, we recently opened a new office in Riverview. It’s our companion office to our Tampa location. But as I am just one attorney, I can’t be in two locations at once, so I wanted to change that. As a result, we’ve rolled out video conferencing. While the technology for video conferencing has been around for a while now, I wanted to use it in the best way I could — to be in two places at once! This way, folks who stop by our Riverview location can talk with me, even if I’m at the Tampa location. My goal is to create an environment where no matter which office you visit, you can talk to an attorney. I generally spend most of my time at our Tampa office because it’s close to the courthouse and makes depositions, mediation, or anything where I’m needed in court much easier. But I don’t mind getting out to Riverview when I can. Video conferencing, while not perfect, gives me the opportunity to be where my clients need me.

even greater ability to have face-to-face contact with clients who might not have the opportunity to visit one of our locations.

While I can chat with clients over the phone or text them when needed, I find that video conferencing adds something a normal call or text doesn’t. You get to see one another, and that can make a remarkable difference. After all, nonverbal communication makes up a majority of the communication we engage in every day! 2020 is going to be a good year. We’re putting together more resources for clients and working on many more exciting initiatives. I wish you and your family the best in the new year.

–William Franchi

P.S. I wanted to mention our Thanksgiving turkey giveaway. Last year, we held two turkey giveaways — one at each location. We gave the turkeys away in honor of an HCSO deputy I worked with when I worked at the sheriff’s office. When it was all said and done, we gave away an astonishing 45 turkeys and 20 pies to people from around the community. I hope to make it an annual tradition at our Riverview location!

And when it comes to video chat, it’s not just office to office! Many people have Facebook, which can be used to make video calls. This gives us an

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