Mid Atlantic Real Estate Journal — December 7 - 20, 2012 — A


M id A tlantic R eal E state J ournal To American Red Cross for disaster relief HQ Heller Industrial Parks donates warehouse space

They wrote the policy.

We make sure they write the check.


OMERSET, NJ — Hell- er Industrial Parks , one of the nation’s larg-

Industrial Parks. The space has served as the organization’s base of op- erations in New Jersey for its disaster relief effort, since the day after the storm hit. More than 100 American Red Cross volunteers gather daily at Heller’s industrial park in Somerset, where they break up pallets of food, water, cleaning supplies, blankets and comfort kits into smaller loads. The vol- unteers then assemble the cor- rect assortment of supplies for distribution by American Red Cross emergency responders from Somerset out to dozens of locations across New Jersey. On Tuesday, Oct. 30, just hours after Sandy hit, Frank Caccavo , executive vice presi- dentwithCushman&Wakefield brokerage firm, approached Milanaik, indicating that the Red Cross was in need of space Using Levin’s system as an example, each of our shop- ping centers has a dedicated property manager for whom tenants have a direct phone number. Additionally, during business hours we have at least one property manager in the office each day to back up the other managers in handling emergencies. Our answering service that takes calls after hours has live peo- ple with specific instructions on what to do and who to con- tact at any moment when the office is closed. Frequently when we pitch new business our potential cli- ent will ask us if we can have someone from Levin stationed seven days a week, 365 days a year. This requires the estab- lishment of a multiple-level response team.

for their base of operations. Within hours, Milanaik was on the phone with John Fouts , the disaster reserve logistics facilities manager handling the New Jersey Red Cross response to Hurricane Sandy. Milanaik said the space at the Heller Industrial Park in Somerset was perfect except the building had no power. Fortunately, just 10 minutes before the building was due to open on Oct. 31, power was restored. Mi l a n a i k a n d De v e n Schmitt , Heller’s construction manager, worked closely with Fouts andAmerican Red Cross officials to get the warehouse operational and to supply per- sonnel to assist in opening and running the warehouse. The organization anticipates being on site throughout the entire recovery effort. n at their property on a full-time basis. However, that level of investment is almost always unnecessary. Between the at- tention of a center’s dedicated property manager, and its ten- ants and contractors almost nothing – whether disaster related, or general mainte- nance and aesthetics – should go unnoticed. Taking a preemptive ap- proach to managing a retail property ensures that it will be an attractive, safe place for consumers to shop and for tenants to do business. And when it comes to the bottom line, this provides great com- petitive advantage. Rose Evans, CPM is VP of property management at Levin Management Corpo- ration in North Plainfield, NJ. n

est privately held owners and develop- ers of indus- trial real es- tate donated 2 0 0 , 0 0 0 s/f of ware- house space at Heller In-

M. MILLER & SON Public Adjusters Since 1960

1211 Liberty Ave., Hillside, NJ 07205 � Tel: 908-355-4800 adjuster@mmillerson.com � www.mmillerson.com

Jeff Milanaik

dustrial park in Somerset to the American Red Cross for 90 days, rent free. “As soon as we were ap- proached by theAmerican Red Cross, I knew the right thing to do was to give them much needed warehouse space in an effort to help millions of New Jersey residents who were suffering the wrath of Hurricane Sandy,” said Jeff Milanai k, president of Heller emergency planning manu- als; and pre-storm tips from local governments, insurance providers and even contractors can be helpful when it comes to battening down the hatches successfully. Establishing An Information Network Beyond taking physical mea- sures, a deep and carefully structured communication network is incredibly impor- tant in disaster preparedness. Because they are on site every day, tenants and contractors – including sweepers, trash service providers and others – often will be the first to no- tice an issue or potential issue. It is imperative that they be able to contact the shopping center ’s property manager at any time – 24 hours a day,

Good preparation key to weathering natural disasters at . . . continued from page 2A

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Linda Christman lchristman@marejournal.com Mid Atlantic Real Estate Journal www.marejournal.com Tel: 781-871-5298 800-584-1062 x 203

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