KB 38 Cross Culture


KNOWLEDGE BEANS a human resource newsletter issue no 38 | sept 2011

CROSSCULTURAL DYNAMICS Gayatri G.Patil elaborates on this

OFFSHORING:CREATINGA GLOBALWORKFORCE Neha Kamat discusses cross cultural dynamics in - The workshopway

THEGLOBALWORKFORCE Prof.Shraddha Purandare shares her views on the theme

REACH‘IN’TOREACH‘OUT’ PoonamJoshi illustrates on how the cultural differences can carry a competitive advantage


In this era of rapid technological changes, it is important for every organization to get talented pool of resources. Understanding cultural differences is critical for the success of business of an organization because there are roles played by the culture that influences talent management practices at workplace. No company can afford to unnecessarily restrict its ability to attract and retain the very best employees available.


Prof. ShraddhaPurandare


As the economy becomes increasingly global, our workforce becomes increasingly diverse. Being global requires, an act of imagination, being able to see the view from inside another person’s culture and using that consciousness to create solutions and bridges. Organizational success and competitiveness depends on the ability to bridge and manage this cultural dynamism. Effective strategies of managing global workforce will give organizations leading edge in employee productivity and retention. Prof.Purandare is a Lecturer at Vishwakarma Institute of Management,Human Resource & Law Department.Her research interest includes workforce diversity,employee engagement,work life balance,etc.She has developed various HR cases and her work is published in various journals. She has also presented papers at several international as well as national conferences. She received the Best Paper Award at the International Conference on Globalization & Consumer Protection, 2010 held at Madurai for her paper titled –“Consumer Protection in Context of Medical Negligence: A Case Study Approach”

Deeksha Jawa, Head – Project Management, Atyaasaa Consulting Private Limited, is a post graduate in Management HR and Green Belt in Six Sigma with a background in Psychology. She is also a DISC certified behavior analyst with a passion for behavioral sciences and combines her knowledge of psychometric testing with her management expertise to manage projects end to end and design & develop workshops in order to meet the changing needs of businesses. THE EDITOR’S COLUMN Deeksha Jawa

Atyaasaa Consulting Private Limited is a leading Human Resource Training & Consulting Organization partnering with some of the best brands in the country and overseas. Atyaasaa has been a catalyst & a contributor in their quest for people development and business excellence. The core differentiator of Atyaasaa process is continual innovation, unique customization and use of state of the art technology tools implemented through ethical and experienced operations and human resource facilitators having contribution as their core value.

With the world becoming a global village there is a strong cultural exchange and therefore the emphasis on cross cultural sensitivity. Culture is multi–dimensional and includes areas such as attitudes, beliefs, behaviour, hierarchies, politics, faith and lifestyles to name a few. Cross cultural sensitivity is the quality of being aware and accepting of other cultures. This issue of Knowledge Beans will help professionals cultivate cross cultural skills such that they understand and appreci- ate other cultures by studying various factors that identify and differentiate their culture from other cultures.

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Khushnawaz Munshi - Associate Consultant Atyaasaa Consulting Private Limited, has completed her Masters in Business Administration and has majored in Human Resource Management. She is a keen observer of human behavior and loves to explore the dynamics of interpersonal relations. She is passionate about literary and oratory forums. NOTES FROM SUB-EDITOR Khushnawaz Munshi

Every organization has unique training needs that require unique solutions. Content development is a crucial part of instructional designs that deals with imparting knowledge. The impact of any training program is judged by the delivery of the trainer but more so by the content of the program. Share with us your views and opinions on the theme ‘Outsourcing content development for training programs’! Send us a 300 word article sharing your insights on the theme, along with your photograph in jpeg format and brief profile.

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