1. Fear is healthy — paralysis isn’t. A lot of people are scared of a recession right now, and being scared is normal. But you can’t let fear paralyze you or trick you into making decisions for your business based on emotion instead of logic! Even when it’s hard, you have to keep moving forward and making moves that draw on your personal experience. Don’t let the fear win. 2. To succeed, take ‘boredom’ out of your vocabulary. I realized a long time ago that to kill it in business, regardless of the economy, you have to be willing to do the same thing over and over again. It doesn’t matter if that thing is as boring as watching paint dry. If it works, master the art of rinse and repeat! I think this is the No. 1 reason why Newsletter Pro has been so successful. 3. You NEED to gather customer data. I’m talking about names, addresses, email addresses, cellphone numbers, which products/services they expressed interest in, why they contacted your company, and any other details you can get. 4. When it comes to marketing, diversity is king. This one isn’t rocket science, but it’s true: To market successfully, you have to spread your message out over as many platforms as possible and use those platforms to bring your audience in-house. This is the best way to influence a huge group of people. It’s also a great way to protect your marketing because, as we’ve seen, anyone can be banned from any platform at any time, whether they’re an average joe, a former president, or the richest man in the world. 5. Plug all of your data into a customer relationship management (CRM) software. Remember when I told you to gather customer data? Once you’ve done that, put it in a CRM system that fits into your budget and reference it regularly to close and upsell those “In the end, when you kick this recession’s ass, no one will remember you asked for help — they’ll remember you as the genius who succeeded in hard times!”
customers. Don’t let me catch you using an Excel spreadsheet in 2023! 6. Your customers and prospects are happiest when you give them added value. I could write an entire article about how to add value inside and outside your core business, and I probably will! For now, though, my best advice is to focus on adding a benefit to the process of signing up for your product or service. This item can have a high upfront cost, but make sure it has a low cost of delivery so it can rake in business for you long term. 7. If you have a sloppy sales funnel, you’ll lose your leads. If it takes your team two weeks to get back to a lead and/or they only follow up once, your sales funnel needs an overhaul. Run every lead you get through a tight sales funnel and make sure your team is chasing down every dollar available. And while we’re talking about sales funnels … 8. Build a never-ending sales funnel. You can’t let your leads disengage or drop off the map. If they don’t bite by the end of your initial sales cycle (e.g., your offer to download a bonus podcast episode), you need to shift them into a new sales cycle when that one is done (e.g., an opt-in for a free book). Then, do that again and again until you hit on an offer they’re excited about. Don’t bet the farm on one offer and give up afterward — not everyone wants the same thing. 9. Don’t cancel a successful program for the latest ‘shiny object.’ If you don’t have the money to buy that exciting sales pitch without canceling a campaign, product, or service that has been working successfully for years, don’t buy it . If you do, you’re either a fool or self-sabotaging. 10. To customers, consistency = stability. Want to show your network you’re not struggling in the middle of an unstable economy? Reach out to them consistently and frequently . This will keep your business top of mind and give the impression your company is stable, successful, and thriving — one of the first steps to actually being those things. 11. Check your ego at the door. Stroking your ego might feel good, but it doesn’t pay the bills — and it sure won’t get you the lifestyle you want. 12. Ask for help when things get tough. If you find yourself struggling and running your business feels difficult, get help from someone who knows what they’re talking about. In the end, when you kick this recession’s ass, no one will remember you asked for help — they’ll remember you as the genius who succeeded in hard times! If you implement these 12 lessons in your business, you’ll come out of this recession on top. This year will separate the real entrepreneurs from the people who got lucky — which one would you rather be?
- Shaun
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