. Bring Your Brand to Life How Video Marketing Can Add Value to Your Business
The ability to create quality videos has become much more prevalent among marketers. It began with the rise of smartphone technology, which made watching videos very convenient, all with a tap of the screen. Then, the pandemic boosted online media consumption by a staggering 215% in the U.S. Flash forward to 2022 — audiences spent an average of 19 hours a week watching online videos! So, if you’re looking to push your brand’s exposure, video marketing is the key. Here are a few more reasons video marketing is so important. Video marketing encourages more social engagement. Platforms such as YouTube and TikTok have always been focused solely on video. But others like Facebook, Snapchat, and Instagram are hopping on the bandwagon. There are even some that don’t offer native video uploads but still emphasize the value of video marketing — tweets with video on Twitter get 10 times more engagement, 68% of video marketers plan to use LinkedIn video this year, and people watch nearly a billion videos a day on Pinterest.
You may be publishing quality content weekly — on blogs, social media platforms, and email. But the traffic and engagement rates may remain way below your expectations. You may be wondering: What is the missing piece of the puzzle? Videos! Videos are the boost your marketing strategy needs to set you up for success. They have come a long way from the era of television commercials to the present day of YouTube, TikTok, Vimeo, and Instagram reels. Video production is also much more cost-effective and simple now — you can easily shoot a high-quality, 4K video with your smartphone! But it’s easier said than done. Video production requires strategy, equipment, and editing software, which can be complex. Read on to learn everything you need to know about the art of video marketing. What is video marketing, and why is it so important? The strategy uses videos to promote and market your products or services, thus increasing engagement on your digital and social channels, educating consumers and customers, and reaching your audience with a whole new medium!
When we see an interesting video — whether it be about valuable tools, product reviews, life advice, funny animals, heartfelt stories, etc. — we’re likely to share it with a friend to tell them to check it out! Thus, shares increase and bring more attention to businesses that created them. Video marketing improves SEO and boosts conversions and sales. We’re always looking for ways to boost our SEO, and videos are the best way to increase the quality and time spent on the page! More than 60% of marketers say their customer acquisition cost has increased, and
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