83% say videos help them generate more leads. It has transformed how businesses market and customers shop and revolutionized how we connect and convert prospects and support customers. It’s much more than simply bringing awareness to your brand. It reaches all aspects of your business — from the customer experience to qualifying and prioritizing cold or unresponsive leads. Video marketing attracts mobile users. Mobile users are a driving force for video consumption; nearly 77% of surveyed individuals use mobile phones or tablets to watch videos online! Everywhere you look, a child watching a video on their tablet in the grocery store or someone watching a Facebook video while waiting in line for a coffee has simply become the norm. Video marketing allows for education and building credibility. While there is a wide range of videos to watch online, 31.3% want how-to videos, and another 29.8% want educational videos. Not only are users learning from brands, but they’re also learning from each other. Some actually prefer lower-quality, authentic videos instead of high-quality videos that seem artificial. Whether big or small, every business can truly benefit from a video marketing strategy. Here’s how you can create one for your business! • Choose your target audience and find out where they spend their time. • Connect with stakeholders to agree on a plan for the video. • Set a timeline and budget for your video. • Choose the best platform to distribute your video. • Develop messaging and choose the right types of video for your personas. • Decide which metrics you want to track and how you will measure success. Depending on the topic you’re trying to film, it’s important to note what kind of video you would like to make. The options are limitless, from demos, interviews, and animated videos to testimonials, instructional, and personalized messages! Now that you have planned your outline, it’s time to start filming! Be sure to do the following:
• Script your video. • Set up your studio. • Prepare your talent. • Plan your shot list and get used to your equipment.
• Shoot your video. • Edit your video. • Choose your music. • Record your voice-over.
Once you have taken these steps, you can finally upload your video and watch as your engagement levels increase! Video marketing is a great way to reach your target audience, and it’s easier than ever to create and share high-quality content. With practice and patience, you can create unique content for your brand and help meet your business goals!
Good News
“We love because he first loved us.” - 1 John 4:19 “And so we know and rely on the love God has for us. God is love. Whoever lives in love lives in God, and God in them.” - 1 John 4:16
5
208.297.5700
Made with FlippingBook Ebook Creator