moda / fashion
Teddy bears are totally chic We mean teddy bear coats, of course When the temperature starts to plummet, trendsetters opt to embrace the comfortable and soft coat that we all refer to as the “teddy” I f you are a world-fa- mous actress like Ju- lia Roberts, a top su- permodel or influencer with millions of follow- ers like Kim Kardashian – you mustn’t allow your
style to hibernate dur- ing the coldest days of the year. These icons of style have their own version of “winter slum- ber” – it’s a famous coat with a sumptuous texture that evokes all nostalgic associations with the beloved cuddly soft an- imal toys of our child- hood. You guessed it, we’re talking about the Teddy Bear Coat, which has been “resur- rected” from the fashion ar- chives. The Teddy Bear Coat was first created way back in the 1980s, using plush fibres that were produced in Ger- many and ordinarily used to make top quality toys. How- ever, with those factories having since closed down, an entire team of Italian suppliers worked to achive a faux fur effect. And those efforts paid off – from its first appearance on the catwalk, it was clear that this chic softness would be inscribed in the history of fashion. It was confirmed as an absolute bestseller, equally among celebrities and us mere mor- tals. Today the Teddy remains an inseparable part of fashion jargon, like the trench coat or moccasins. One of the key reasons for this kind of popularity should
be sought in its stylistic versa- tility. It looks just as good with jeans and a roll neck sweater as it does with a feminine cloak over a velvet maxi dress - and not only that, it also oozes sophistication. Its oversized form in the shape of an elitist cocoon gives it a noncha- lant appearance, while wide lapels and deep pockets contribute to its practicality and aesthetic appeal, making it the first choice among those who expect functionality from fashion. This iconic design inspired some of the best outfits of the celebrities we mentioned at the start - and, as it is available in chil- dren’s sizes, we believe that future generations of the best-dressed women on the planet will follow in the same (bear) footsteps.
62 | Moda » Fashion
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