Chiro1Source - February 2023

Your Intellectual Wellness Matters! These days, as taking care of our health becomes more important than ever, we hear a lot about our physical wellness and how to improve it using nutritious foods and exercise.

A Q&A SCORE A

As you read on the cover of this newsletter, I’ve fallen head over heels for Brand Builders Group (BBG). I love that they help business owners like me prioritize giving back, and I’m a big fan of their clear, four- phase process for brand building and business growth.

But what about our intellectual wellness?

WHAT IS INTELLECTUAL WELLNESS? The University of New Hampshire defines intellectual wellness as “being open to new ideas, thinking critically, and finding ways to be creative.”

Essentially, this means thinking about the world around you with an open mind and putting energy into what you’re thinking, not just allowing your brain to run idly.

To help you learn a bit more about those things and how they can benefit chiropractors like you, I sat down with Elle Petrillo, BBG’s founding strategist and director of strategic growth. She offered some great advice for anyone struggling to build a reputation and bring in new patients. I hope you enjoy our Q&A!

Signs of healthy intellectual wellness include:

• Ability to see an issue from all sides • Purposeful exposure to ideas, beliefs, and people who differ from yourself • Awareness of your core values • Capacity to learn new things

HOW TO FOSTER AND DEVELOP INTELLECTUAL WELLNESS Intellectual wellness differs from

Q: HOW WOULD YOU DESCRIBE THE WORK BBG DOES FOR BUSINESS OWNERS? A: We partner with experts in their space to help them become more well-known online and offline as well as how to leverage their personal brands to drive more revenue, spread their message, create impact, and establish more credibility in their industry. … We really only work with clients who have a big mission and vision for impact. They want to help people, and making money is a byproduct.

other types of well-being. You need to work hard and challenge yourself to stay intellectually healthy. If you’re looking to improve or nurture your intellectual wellness, here are three ways to do it. 1. Learn a new skill. One of the main components of intellectual wellness is working to acquire more knowledge. This doesn’t need to be physics or engineering but can be something as simple as cooking a new healthy recipe, learning to draw, or attempting a DIY home repair project. The important part is that mastering something new provides an information-based approach to the world around you.

Q: WHAT IS YOUR NO. 1 BRANDING TIP FOR CHIROPRACTORS?

A: I think one important key to remember is that everyone already has a personal brand. Your personal brand is the digitization of your reputation, so you are either directly curating your brand and being intentional with it, or you’re letting others

2. Remove subjectivity. We view every situation with a pre-formed opinion or bias. The truth is our brains are wired this way to streamline thinking, but to be intellectually healthy, we must work hard to push past it. Remove subjectivity by learning a different way to perform a task or challenge yourself to understand (or simply read) the ideas of others. Be objective, even when you disagree with them.

3. Improve your critical thinking. Next time you’re engrossed in conversation, try being thoroughly engaged and think about what is being said. Ask questions to yourself and others, and hash out what you agree with and things you don’t. Work to keep your brain active in everything you do by finding a connection to everything around you.

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