A With Brand Builders Group A FREE STRATEGY CALL!
direct it. If you can get crystal clear on what problem you solve in one word, that will be a game-changer for your business.
into your entire customer journey. For example, I saw a chiropractor, and after six months of working together, I came in for X-rays and to see my progress. That’s when they asked for my testimonial because they knew I had made a lot of progress at that point.
Q: WHAT BIG MISTAKE DO CHIROPRACTORS MAKE IN THE PROCESS OF BUILDING REPUTATION? A: Our reputation formula is Reach x Results = Reputation. … Most of us have spent our entire careers focused on the results we can get, the credibility factors we have, and curating the things about us that are impressive. We focus so much on that, but there’s this whole other aspect: Reach! Who actually knows about you? If people don’t know who you are and what you offer, they can’t come to you! That’s where testimonials come in. They are the No. 1 factor in whether or not someone chooses you while making buying decisions. Q: WHAT’S YOUR ADVICE FOR GENERATING MORE HIGH- QUALITY TESTIMONIALS? A: To get better testimonials, you need to be really intentional about what questions you’re asking the person so that their responses tie back to your sales process. Then, it’s really about getting in the heads of your target audience. What do they want? What do they need? What do they care about? What are their biggest questions? You need to make sure you’re addressing those things in the testimonials you gather.
Q: WHAT ARE BBG’S FOUR PHASES OF BRAND‑BUILDING?
A: Branding, marketing, selling, and scaling. They go in a specific order, not because you can’t be in all phases at once but because it’s possible to do the right thing at the wrong time. Did you know that out of all professions, most Americans (61%) feel it’s most important for their doctors to have an established personal
brand? I didn’t! If you want to learn more from Elle and see what the BBG team can do for your business, scan the QR code on the cover or visit FreeBrandCall.com/ JoshuaWalker. It will take you to the sign-up page for a FREE strategy call exclusively for my newsletter readers!
To get more testimonials, you need to have a specific process. You need to know the right time to begin asking and build that
AQUARIUS BICYCLE DREAM
EQUALITY FESTIVAL GROUNDHOG KING LINCOLN MUFFIN PANCAKE RABBIT ROSES
HAVE A LAUGH!
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