EVENT PROMOTION & MEDIA EXPOSURE
BY THE NUMBERS A coordinated marketing effort was a vital part of the promotional campaign for both sponsorship and attendee recruitment. The 2022 Annual Meeting had more than 450 attendees and 82 sponsor companies generously supporting the Western Growers Annual Meeting, Center for Innovation & Technology and the Western Growers Foundation. MARKETING CHANNELS Spotlight The Annual Meeting was promoted more than
Western Grower & Shipper John Harris was featured on the cover and in a multi- page feature in Western Grower & Shipper magazine. The Annual Meeting received a preview article and in- house created advertising and sponsor S2G Ventures was highlighted in a feature for their involvement in the AgSharks event. In addition, AgSharks winner Nutjobs will be featured in an upcoming issue. • Western Growers’ 2022 Award of Honor Recipient Exemplifies the Best of California Agribusiness: Celebrating John Harris’ Golden State • The 96th Western Growers Annual Meeting in Las Vegas Will Hit the Jackpot with Networking, Education and Entertainment • Annual Meeting Preview: S2G Ventures Teams with WG for Fifth AgSharks ® Competition
20 times in Spotlight, Western Growers’ weekly e-mail newsletter to members. Total reach: 4628.
Email Promotion More than 13 e-mails advertising the event were sent to members, with a total reach of 5661. Podcast Panelist and Sun World CEO David Marguleas was featured on an episode of Voices of the Valley, as was AgSharks finalist En Solucion. AgSharks winner Nutjobs will be featured in an episode to be released soon.
Western Growers 2022 Annual Meeting | 5
Made with FlippingBook - professional solution for displaying marketing and sales documents online