EVENT PROMOTION & MEDIA EXPOSURE
Earned Media Two press releases were sent from the Annual Meeting; one focused on the newly-elected members of the Western Growers Board of Directors, while the other revealed Nutjobs as the record-setting AgSharks winner. Despite the event being closed to in-person editorial media, coverage of the Annual Meeting during the event thanks to these releases received more than 20 placements in the press for a potential audience of 6.3 million. Key press links:
AgriPulse www.agri-pulse.com/articles/18475-five- questions-with-western-growers-president- and-ceo-dave-puglia
And Now You Know www.andnowuknow.com/behind-greens/ western-growers-announces-winner-agsharks- pitch-competition-walt-duflock-aaron- rudberg-paul-kephart/anne-allen/81338
The Packer www.thepacker.com/news/industry/western- growers-members-named-board-directors
The Produce News theproducenews.com/sightings/western- growers-wins-big-annual-meeting-las-vegas
6 | Western Growers 2022 Annual Meeting
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