Marketing Management
This textbook discusses the essence and relevance of marketing management in businesses, whether in selling products and services; establishing and promoting organizations, brands, and events; and understanding customers, among others. It also covers advertising and public relations including the global market and sustainable marketing.
ABOUT THE AUTHOR
Baniline Jone V. Abantao, DBA Dr. Abantao hails from the City of Smiles, Bacolod City. She is an alumna of the Polytechnic University of the Philippines, finishing her Doctorate degree in Business Administration (DBA) in 2016. She is also an alumna of La Consolacion College Bacolod, where she earned her Master’s degree in Business Administration, Major in Human Resource Management (MBA-HRM) in 2013, graduating cum laude, and her Bachelor of Science in Hotel Management (BSHM) in 2010, also graduating magna cum laude.
2024 04-MK-00012-0 978-621-04-5037-8 BS in Business Administration
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2025 Higher Education Learning Solutions for the Business and Accountancy Program 41
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