Marketing Research
This textbook brings together the theory and practice of market research in business, covering everything from basic theories and techniques to recent developments in data gathering. With a strong emphasis on techniques and the contribution of market research to various business sectors, this book offers a straightforward and thorough introduction to the field.
ABOUT THE AUTHOR
Baniline Jone V. Abantao, DBA Dr. Abantao hails from the City of Smiles, Bacolod City. She is an alumna of the Polytechnic University of the Philippines, finishing her Doctorate degree in Business Administration (DBA) in 2016. She is also an alumna of La Consolacion College Bacolod, where she earned her Master’s degree in Business Administration, Major in Human Resource Management (MBA-HRM) in 2013, graduating cum laude, and her Bachelor of Science in Hotel Management (BSHM) in 2010, also graduating magna cum laude.
2024 04-MK-00013-0 978-621-04-5036-1 BS in Business Administration
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2025 Higher Education Learning Solutions for the Business and Accountancy Program 44
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