Professional Salesmanship
This textbook discusses the role and nature of selling as a tool and its important function in marketing products and services. It is designed to provide a basic understanding of sales management concepts such as communication, lead generation, presentation, and closing sales. With this book, students should be able to understand and discover new selling techniques in a highly competitive and technologically advanced marketing environment. It also covers contemporary issues and trends in selling.
ABOUT THE AUTHOR
Mecmack Nartea
He is a faculty member and researcher at the Polytechnic University of the Philippines-College of Business Administration. He holds a Master in Management major in Business Management from the University of the Philippines-Manila and is pursuing his Ph.D. in Business at De La Salle University. He is also the founder and managing director of the college’s business conference, named Crossover. At present, he is the marketing manager of DreamCast Studio Multimedia Services and a sales consultant for various small and medium enterprises (SMEs). Prior to joining the academe, he served as a sales agent, customer service supervisor, and credit and collection officer. His areas of interest include organizational development, consumer behavior, business management, and marketing management. He has published several book chapters and research papers on sales and marketing indexed in the Web of Science, ASEAN Citation Index, CHED-accredited journals, and peer-reviewed journals.
2024 04-MT-00041-0 978-621-04-5077-4 BS in Accountancy
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2025 Higher Education Learning Solutions for the Business and Accountancy Program 51
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