A Course Module for Purposive Communication
UNIT III COMMUNICATION FOR WORK PURPOSES Lesson 1: Fundamentals of Effective Communication in the Workplace ........................................................ 56 Lesson 2.1: Communication for Employment: Writing Résumés ... 62 Lesson 2.2: Communication for Employment: Writing Cover Letters ................................................. 72 Lesson 2.3: Communication for Employment: Building Interview Skills ............................................. 80 Lesson 3.1: Communication for Effective Workplace Correspondence: Creating Business Messages.............................................................................. 88 Lesson 3.2: Communication for Effective Workplace Correspondence: Writing in Formal Business Style........................................................................... 95 Lesson 3.3: Communication for Effective Workplace Correspondence: Reporting Workplace Data ............ 107 Lesson 4: Communication for Oral Presentations in the Workplace ........................................................ 112 Unit Summary.................................................................................. 117 References ...................................................................................... 118
2025 04-SP-00015-0 978-621-04-5554-0 Core
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CONTENTS CONTENTS
Preface ................................................................................................... vi
UNIT I COMMUNICATION IN THE DIGITAL GLOBAL WORLD Lesson 1: Communication Processes, Principles, and Ethics .... 2 Lesson 2: Local and Global Communication in Multicultural Settings .............................................. 10 Lesson 3: Understanding and Evaluating Multimodal Texts ....... 17 Unit Summary.................................................................................. 23 References ................................................................................... 24 UNIT II COMMUNICATION FOR INFORMATION AND PERSUASION PURPOSES Lesson 1: Obtaining and Providing Information.......................... 26 Lesson 2: Persuasion Techniques.............................................. 34 Lesson 3: Argument and Argument Building .............................. 44 Unit Summary. ................................................................................. 53 References ................................................................................... 54 UNIT III COMMUNICATION FOR WORK PURPOSES Lesson 1: Fundamentals of Effective Communication in the Workplace ........................................................ 56 Lesson 2.1: Communication for Employment: Writing Résumés ... 62 Lesson 2.2: Communication for Employment: Writing Cover Letters ................................................. 72 Lesson 2.3: Communication for Employment: Building Interview Skills ............................................. 80 Lesson 3.1: Communication for Effective Workplace Correspondence: Creating Business Messages.............................................................................. 88 Lesson 3.2: Communication for Effective Workplace Correspondence: Writing in Formal Business Style........................................................................... 95 Lesson 3.3: Communication for Effective Workplace Correspondence: Reporting Workplace Data ............ 107 Lesson 4: Communication for Oral Presentations in the Workplace ........................................................ 112
UNIT IV COMMUNICATION FOR ACADEMIC PURPOSES
iv Lesson 1: Introduction to Academic Writing ............................... 120 Lesson 2: Understanding Academic Writing Assignments ......... 128 Lesson 3: Writing to Describe and Narrate................................. 135 Lesson 4: Writing to Define and Inform ...................................... 142 Lesson 5: Writing to Analyze and Explain .................................. 150 Lesson 6: Writing to Review and Evaluate ................................. 161 Lesson 7: Writing to Investigate and Propose Solutions............. 169 Lesson 8: Upholding Academic Integrity .................................... 175 Unit Summary.................................................................................. 181 References ...................................................................................... 182 Index ...................................................................................................... 183
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2025 Higher Education Learning Solutions for the General Education Program 523 Unit Summary.................................................................................. 117 References ...................................................................................... 118
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