T here are four things that Camille Tas, BCB Group’s Head of Sales, hears most often from existing and prospective clients: stablecoin, cross-border, regulation and BLINC®. The terms highlight both the challenges and opportunities in the digital assets market and BCB’s flagship product that is proving most eye-catching to potential clients. BLINC is BCB’s instant payments system that allows account holders to transfer money to each other instantly and at no fee. It is also the biggest selling point for BCB right now, according to Tas. “We have been in the market since 2017, and we work with all the big names. The smaller clients coming to us know the bigger companies are already on BLINC and they want to transact with them as efficiently as possible,” she says. “Some even ask if they can have BLINC on its own, but of course it only works through a BCB account because all account holders have been onboarded with full compliance and AML checks, which is essential for making instant payments.” The potential for expansion in BLINC’s capabilities is considerable, Tas says. BCB accounts are available in 20 fiat currencies, but the aim is to add yet more. "We can really grow into making accounts and BLINC available into other currencies, like the Swedish krona and Norwegian krone for example.” Sales insights inform business strategy But as well as taking products and services out to clients, Tas’s role also involves feeding back to the company on what clients are saying, hearing what challenges they face and what new products and services are most in demand. → In a fast-moving sector like digital assets, listening to clients and addressing their needs and concerns is critical to staying ahead of the competition. Words on the street
We have been in the market since 2017, and we work with all the big names. The smaller clients coming to us know the bigger companies are already on BLINC and they want to transact with them as efficiently as possible.
Camille Tas
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