PULSE Industry round-up
Financial leaders call for unified stablecoin regulation
policymaking, with regulations such as the Basel Agreement, for example. We need more of that with crypto.” In a panel on the future of financial infrastructure, executives from major institutions highlighted how varying approaches were creating barriers for stablecoin integration, noting disparities where some clients have access to certain stablecoins while others do not. The conversation extended to banks, where speakers acknowledged that regulatory openness varies by region. Certain territories are more welcoming to stablecoins, while others take a more restrictive approach, complicating cross- border transactions. Industry specialists voiced frustrations about the variance in compliance requirements across markets. The call for greater regulatory standardisation reflects a broader shift toward institutional adoption of digital assets, underscoring the need for a unified framework to enhance security, trust, and efficiency within the global financial system.
Frustration over fragmented stablecoin regulatory approaches united banks and fintechs at this year’s Money 20/20 Asia. Observations of disjointed policy approaches has grown noticeably since last year’s Bangkok event with an increase in the number of senior leaders taking to the stage, calling for a coordinated approach. Tim Renew, deputy chief executive
officer of BCB Group, highlighted the differing rulesets affecting digital assets regulations, explaining that the work required to be compliant in Europe is substantially different to that required for compliance in Singapore or the Middle East. He explained: “There is still a lack of standardisation from a regulatory perspective, globally. In banking, you have a more joined up approach to
DeFi marketers find opportunities in regulation
Changing and evolving regulation means that marketers must adapt their message to fit each geography and watch what their competitors are doing on a global scale, she explained. “BCB Group’s position as pioneers of the regulation-first mindset is the foundation of everything we do,” Shrager said. “By championing regulation, we im to shift perceptions and demonstrate that crypto is a valuable part of financial services, moving it beyond its previous negative reputation.” As part of its strategy, BCB has pursued “tougher licenses” in regions with more stringent approval processes. “While this approach may take more time, it ultimately strengthens our position, enabling us to operate in regions like Europe in ways that our competitors may not be able to,” Shrager added. An honest perception by the market can be maintained through these licenses, which installs trust from B2C. Simon Barnby, CMO at Archax, emphasised the importance of integrating regulation into strategy to maintain a long-term perspective. “Integrity is defined as doing the
right thing, even when no one is watching,” said Barnby. He further explained that interweaving integrity into strategy provides a competitive advantage, resonating with both traditional financial institutions and crypto-native audiences. The process of building a strong, trustworthy message includes picking the right places to advertise. Within the crypto space, events are both rife and global. Shrager stressed that marketers must be flexible, and open-eyed when selecting which to attend and how to attend them. “Rather than just a few years ago, when we would have taken a glitzy spot on the floor, we’re now securing one of the balcony meeting spots, right next to firms like JP Morgan.” “This reflects both our growth and the evolution of the crypto industry. It feels like a significant shift forward,” said Shrager. The panel agreed that securing tough licenses in different regions and using them to gain consumer trust is a strong long-term strategy for DeFi marketers.
Sam Shrager
Marketers working under the umbrella of decentralised finance are faced with a constantly changing competitive environment. Speaking at Financial Promoter Live! – a London conference for senior financial marketers -- Sam Shrager, Chief Marketing Officer at BCB Group, underscored the importance of competitor intelligence strategies when constructing a marketing strategy.
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